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by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? While a special targetedmarketing promotion isn’t needed, it does need to be marketed.
Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age. These methods include print advertising, broadcast advertising and directmailmarketing. However, influencer marketing isn’t for every business or industry.
By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the directmail era of marketing and advertising.
A buyer persona is a detailed profile of an ideal customer that helps you better understand and relate to your target audience. Use Semrush’s free Buyer Persona tool to create personas for your targetmarket. Gyubee also uses video marketing to showcase menu items. Helping to engage its targetmarket.
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