Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Inbound Marketing 101

Inbound Marketing Marketing Marketers Direct Mail 101

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 1,000: Take the marketing team to dinner. CMWorld Click To Tweet.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Duct Tape Marketing

JUNE 29, 2017

How to Use Your Website to Convert Consulting Leads into Clients written by Guest Post read more at Duct Tape Marketing. Marketing and selling consulting services can take weeks, months, and in some cases — years. The biggest benefit of an effective consulting website is that it allows you to scale your marketing.

Whitepaper 64

Whitepaper Education Manufacturing eBook 64

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. Get the daily newsletter digital marketers rely on.

Transform 108

Transform Analytics Direct Mail Marketing 108

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Ariyh

MARCH 14, 2023

This is a 3min practical summary of a scientific study 🎓 Join 16,522 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Thinking of switching your content management system? New to Ariyh ? The new State of CMS 2023 report is out.

Product 52

Product Fashion Direct Mail B2C 52

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Take The Marketing Assessment: Take the Assessment. And it's not always about marketing.

CMO 86

CMO SEO Direct Mail Advertising 86

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 103

PR Customer loyalty User-Generated Marketing 103