What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools
Lusha
JULY 21, 2024
Real-World MQL Examples Let’s look at some examples of what an MQL might look like in different industries: B2B SaaS: A marketing manager at a tech company downloads a whitepaper on your marketing automation software and then signs up for a free trial. Later, they click on a retargeting ad and return to the website.
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