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Leveraging Premium Content: A How-To Guide for Marketers

OnDemand CMO

Premium content is great for SEO, and through that you can reach different customers via different channels, saving you time and energy in creating content. The other benefit is that by using multiple channels, you increase the likelihood that your content will be viewed by your perfect prospect. . Next, Take Stock of What You Have.

eBook 52
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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Buyer personas serve the purpose of: Creating detailed, fictional characters to represent certain buyers within the target audience Better directing marketing strategies Helping businesses produce relatable and valuable content Choosing the right marketing channels.

Gen Z 98
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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Marketing Strategy Metrics You are using all three of these marketing strategies in your business, but you want to find out which one you should focus on. That doesn’t mean you won’t do the others, it means that you’re going to invest most of your energy in ONE. Attendance: Out of the registrations, how many people attend.

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The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. photo credit Shutterstock.

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Monthly Social Media Updates Every Marketer Should Know

SocialPilot

Why this matters: As DMs become the new inbox, having more control and automation options opens up major opportunities for direct marketing, customer service, and even lead nurturing. It’s time to treat DMs like a marketing channel, not just a chat box. TikTok’s U.S. Services Expansion TikTok’s now connecting small U.S.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. year-on-year.