Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Get as many people as possible to subscribe and market to them all like numbers. Refine your frequency.

Marketing Mix 74

Marketing Mix Entertainment Education Email Marketing 74

DirectMail2.0

APRIL 24, 2024

These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity. Merchants would inscribe messages onto these tablets and distribute them to passersby, offering everything from food to entertainment.

Direct Mail 52

Direct Mail Transform Advertisers Advertising 52

Litmus

MAY 31, 2024

Email helps you build relationships not just via direct marketing, but by learning over time, personalizing, and adjusting. Sure, it’s a way to pitch your customers, but it also helps you entertain, educate, and most importantly, understand them. And that’s what all good relationship-building is about.

Email Marketing 76

Email Marketing Customer Marketing Marketers 76

Vertical Response

JUNE 23, 2024

Buyer personas serve the purpose of: Creating detailed, fictional characters to represent certain buyers within the target audience Better directing marketing strategies Helping businesses produce relatable and valuable content Choosing the right marketing channels.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Duct Tape Marketing

JANUARY 20, 2022

Does it entertain me? If someone discovers your book, John, your new one coming out, you know, directly marketing, I'm going to, if someone reads that and loves that book, what are they gonna do? They're gonna explore more books on marketing and it will only facilitate more reading. I have a desire. Does it invoke curiosity?

eCommerce 95

eCommerce Marketing Marketers CRM 95

SocialPilot

JULY 7, 2025

Why this matters: This gives creators more room to tell stories, explain products, or entertain without rushing. Why this matters: As DMs become the new inbox, having more control and automation options opens up major opportunities for direct marketing, customer service, and even lead nurturing. TikTok’s U.S.

Thought Leadership 67

Thought Leadership Marketing Marketers User-Generated 67

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. fun, challenging, informative, entertaining) experience.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Duct Tape Marketing

DECEMBER 11, 2019

So for the nine years we’ve been doing different projects and it’s anywhere from eCommerce to entertainment, consumer websites, to kind of like a mix between the messaging apps and a almost entertainment app. And then went into messenger marketing. Mike Yan: And now you’re entering into this world where 2.5

Marketing 48

Marketing Marketers Communications User-Generated 48

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Other popular topics include news-related content, audiobooks and other miscellaneous entertainment. JC Decaux revenue down 63% in Q2 2020. A further 7.8% year-on-year.

Advertisers 52

Advertisers Advertising Retail Shoppers 52