Adobe Experience Cloud Blog
JANUARY 28, 2014
Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.
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Adobe Experience Cloud Blog
AUGUST 13, 2018
Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.
Adobe Experience Cloud Blog
JUNE 27, 2016
Just like sharks, marketers employing an account-based marketing approach use different signals to identify their targets and directly market to them. Comparably, to survive in today’s competitive landscape, you need the right technology platforms and tools to automate, score, personalize, measure, and optimize your campaigns.
Duct Tape Marketing
JUNE 1, 2017
And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.
Martech
MAY 20, 2024
There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Handle the complex business structures and longer sales cycles for B2B efforts. Sample use case.
CXL
MAY 27, 2022
Where downloadable content can only tell you when the content is downloaded, webinar platforms like Demio provide useful engagement metrics such as: Number of webinar attendees (as a quantity and as a percentage of signups); Percentage of webinar watched (with drop off points for each attendee); Engagement with polls, handouts, and Q&As.
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