Spiralytics

MARCH 19, 2025

The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing. Leverage technology for enhanced compliance Marketing automation platforms, CRM systems, and AI-driven analytics tools can streamline compliance efforts.

Law 52

Law Marketers Marketing User-Generated 52

DirectMail2.0

MAY 28, 2025

Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0 and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertising 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 135

CMO Thought Leadership B2C Marketing Automation Platform 135

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.

Thought Leadership 135

Thought Leadership Transform Marketing Automation Platform Customer Journey 135

Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Direct Mail 93

Direct Mail Law Thought Leadership Direct Marketing 93

Adobe Experience Cloud Blog

JUNE 27, 2016

Just like sharks, marketers employing an account-based marketing approach use different signals to identify their targets and directly market to them. Comparably, to survive in today’s competitive landscape, you need the right technology platforms and tools to automate, score, personalize, measure, and optimize your campaigns.

Thought Leadership 91

Thought Leadership Direct Mail Marketers Marketing 91

Duct Tape Marketing

JUNE 1, 2017

And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70