eBook Email Marketing Marketing Mix 
Litmus
APRIL 13, 2020
For starters, you need to get organized and be intentional about the entire email process. . Here at Litmus, we believe there are three crucial pillars to email marketing success —and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix.
Litmus
MAY 29, 2020
There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem. In the past, marketing teams have worked in silos. However, a third of marketers say their email marketing is poorly or very poorly integrated with other channels.
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Litmus
APRIL 13, 2020
For starters, you need to get organized and be intentional about the entire email process. . Here at Litmus, we believe there are three crucial pillars to email marketing success —and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix.
Marketing Insider Group
DECEMBER 17, 2020
Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.
Marketing Insider Group
NOVEMBER 4, 2024
To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.
Marketing Insider Group
FEBRUARY 27, 2024
Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.
Adobe Experience Cloud Blog
APRIL 23, 2012
They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. Many cost-conscious marketers shun video because of the perception that it’s expensive. Created a useful ebook?
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