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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations. X chats, LinkedIn discussions, etc.).

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

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[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

Adobe Experience Cloud Blog

Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever.

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4 Content Promotion Strategies to Increase Engagement

Adobe Experience Cloud Blog

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. They want to engage with quality content that educates, entertains, or inspires them. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. There’s just one problem….

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Does Facebook Work for B2B Lead Generation? Hell Yes!

Adobe Experience Cloud Blog

B2B marketers like to have fun too. Entertain them a bit, and then tie it back to something useful. For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. Wittiness is terribly underrated.

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot Marketing

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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Putting Your Buyer Persona Interviews to Work In Your Marketing Activities

Lynton Web

The next phase is to use the information throughout your inbound marketing plan and strategy. Add another layer of specificity to your marketing messages by researching and using keywords each persona may search for on Google. But you’re not done yet.