Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic). Without solid SEO, you won’t see the organic growth you want.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Search Engine Land

MARCH 3, 2023

You can build your online authority with SEO and organic rankings. Content/SEO strategist : Who will do keyword research and blog topic research? Here are the must-have tools: Keyword research or SEO tools (Semrush, Ahrefs, KWFinder by Mangools, etc.) SEO checker (like Yoast). You control that content's visibility.

Real Estate 104

Real Estate Key Performance Indicator Whitepaper Promotion 104

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. White papers. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

JUNE 22, 2021

Whitepapers. While SEO can get you a long way, your marketing team needs a couple of extra tools in its toolbox to reach its full potential. Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). You’d probably share videos on Vimeo and YouTube.

Key Performance Indicator 126

Key Performance Indicator Whitepaper Promotion eBook 126

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. Search Engine Optimization (SEO).

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Source: Moz. Source: Michaletz Zwief.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

JULY 27, 2015

Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.

Content Marketing 79

Content Marketing Whitepaper eBook Finance 79

Rock Content

AUGUST 25, 2020

For this (and several other) reasons, companies are increasingly concerned with SEO (Search Engine Optimization) strategies and resources. Besides directing content to a buyer persona, a professional post needs to be properly optimized in terms of SEO. These unique pages are highly optimized and filled with copywriting techniques.

Transform 74

Transform User-Generated Whitepaper Law 74

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Search Engine Land

MARCH 6, 2023

For instance, to drive more traffic to your website, you should focus on creating an SEO blog. Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs).

Key Performance Indicator 97

Key Performance Indicator Promotion Whitepaper eBook 97

Tiecas

OCTOBER 16, 2023

This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates. Examples of gated content include eBooks, whitepapers, and case studies. (Source: Manufacturing Content Marketing Insights for 2023, CMI ).

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Backlinko

MAY 14, 2024

Like white papers and case studies. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. On-Page SEO On-page SEO is the practice of optimizing individual webpages to rank higher in search results.

PR 74

PR Customer loyalty User-Generated Marketing 74