Hubspot Marketing

SEPTEMBER 27, 2023

This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

Whitepaper 105

Whitepaper SEO eBook Place 105

Rock Content

APRIL 20, 2023

and “Does AI content hurt my SEO?” As always, when it comes to SEO, you always need to keep up with the latest developments and updates from search engines. Outline your content AI content tools can produce excellent outlines for blog posts, articles, white papers, ebooks, and indeed anything else you want to write.

SEO 76

SEO Whitepaper User-Generated eBook 76

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Requesting content audits can help you improve your SEO and fully optimize content so you can get more out of your content and ensure it performs better.

Place 68

Place Whitepaper Finance Price 68

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 50

SEO Whitepaper B2C Transform 50

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 81

Whitepaper Finance Copywriting Law 81

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 89

Whitepaper eBook Fashion User-Generated 89

Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Up to 44.5%

Whitepaper 124

Whitepaper User-Generated Transform Marketing 124

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Offer ebooks for download on specific blog posts. This is where lead generation meets search engine optimization (SEO).

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

OCTOBER 11, 2023

This model offers benefits like showcasing expertise, improving navigation, boosting SEO , and maintaining structured content. Proper content organization, as seen in the hub and spoke model, can enhance user experience, boost SEO, and solidify a company’s online credibility. These are the spokes.

Whitepaper 106

Whitepaper SEO eBook Promotion 106

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Knowing this, the agency could create knowledge-based lead magnets for influencer #1, focusing on ebooks and knowledge libraries. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Digital Marketer

NOVEMBER 4, 2022

Long-form content can come in various forms, including online guides and eBooks. With long-form content, you’ll have more keywords that will do well in Search Engine Optimization, or SEO. With more SEO in your content, you’ll be ranked higher in search results. Formatting. Source: Pexels.

Whitepaper 76

Whitepaper Fashion eBook SEO 76

Digital Marketer

NOVEMBER 26, 2022

Long-form content can come in various forms, including online guides and eBooks. With long-form content, you’ll have more keywords that will do well in Search Engine Optimization, or SEO. With more SEO in your content, you’ll be ranked higher in search results. Formatting. Source: Pexels. Patience.

Whitepaper 71

Whitepaper Fashion eBook SEO 71

Hubspot Marketing

JANUARY 5, 2024

For instance, while rel=nofollow isn't the most fascinating topic (in my opinion), what is interesting to me is SEO and how SEO can directly impact a company's ability to reach new audiences — plus, how Google has needed to change regulations in recent years due to an increase in illegitimate sites. Now you‘re interested, aren’t you?)

Health 106

Health Entertainment SEO eBook 106

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Offer a Free Tool. Do Co-Marketing.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. “ Busy moms might be foodies.

Customer 145

Customer eBook Whitepaper User-Generated 145

Rock Content

SEPTEMBER 4, 2023

The more tightly-defined your audience, the more successful your SEO efforts can be. Armed with your clearly defined target audience, our talent pool can craft well-written, targeted, and optimized articles, blog posts, social media posts, ebooks, and white papers.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

OnPassive Marketing

OCTOBER 1, 2022

SEO: Optimizing your website for search engines can help you get more traffic from people searching for topics related to your business. Lead Generation: Creating a lead magnet such as an ebook or white paper can help capture leads from potential customers interested in your products or services.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. Instead, you can create a big piece of broad content , like a white paper or eBook. It doesn’t have to be like that.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? Any difference between social, SEO, etc? Download the complete ebook How to Build and Operate a Content Marketing Machine. Can you talk more about gated vs. ungated.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

OnPassive Marketing

JULY 10, 2022

The content can be written in various formats, including blogs, ebooks, videos, articles, white papers, etc. Content marketing is a strategy that involves creating, distributing, and promoting content online. It can be created by employees or by external writers.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Hubspot Marketing

OCTOBER 25, 2023

Yes, it is possible to innocently fall into the trap of some of Google’s spam triggers because you’re unfamiliar with SEO or haven’t monitored your website’s SEO activities. If you want to check how your website currently measures up to optimization best practices, consider running an SEO audit.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Marketing Insider Group

JUNE 1, 2021

Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. It lives in many places – Google Analytics, social media sites, SEO tools, and more. Your data tells you the topics and formats of content users like best based on consumption, engagement, and SEO metrics. Wrangling Data.

Content Marketing 137

Content Marketing Key Performance Indicator User-Generated Whitepaper 137

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. We did that in our CTA in the "Download Ebook + Template Now" button. It may seem like small potatoes, but those details matter.

eBook 97

eBook PR Whitepaper Place 97

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

SEO 145

SEO Marketing Marketers Whitepaper 145

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Generate catchy SEO titles and meta descriptions. Create snappy SEO titles and meta descriptions. “It cannot connect the dots like we can. It’s also available for Firefox.)

Whitepaper 77

Whitepaper Copywriting Transform User-Generated 77

Rock Content

SEPTEMBER 17, 2020

The main Inbound strategies are: Content Marketing (with a blog); SEO (for the website and its content); Social media campaigns. Ebooks , white papers , and interactive content are helpful in this first moment. Educate your audience. Offer valuable content. Valuable content is always important.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Offer downloadable digital content. Write more blogs. LinkedIn slides.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Sprout Social

JANUARY 24, 2024

Conversions can mean: Sign-ups for software or a newsletter Sales A promo code usage Filling out a lead generation form Downloads of a whitepaper or ebook You can track conversions by using tools like Google Analytics, asking users via a form how they discovered you or using influencer-specific codes during checkout.

Influencer Marketing 102

Influencer Marketing User-Generated Key Performance Indicator Analytics 102

Marketing Insider Group

AUGUST 12, 2020

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Rock Content

OCTOBER 30, 2020

At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. The criteria used mainly involve SEO factors, but also include security and adequacy for mobile devices. To do this, Kapost created an ebook, but not just any ebook.

User-Generated 131

User-Generated eBook Education Whitepaper 131