Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. Writing blogs is a great example of that – managers often decide to revisit their content strategy once they are done with content consolidation or are looking for new topics for their blog. Write more blogs. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 58

Product Whitepaper Product Marketing Management 58

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team. When did sales last have a call with this prospect, and what should I send them next?”

Health 134

Health Thought Leadership Marketing Marketers 134

Sprout Social

MAY 18, 2016

Show Your Product Market Fit. For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. dEMkCctEWE.

User-Generated 77

User-Generated Whitepaper eBook Partner Marketing 77

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. The problem?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Unbounce

MARCH 12, 2024

When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.

Product 59

Product eCommerce eBook Shipping 59

Martech

DECEMBER 5, 2023

Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. I’ve personally experienced this utopia, but most marketers have not.

Finance 103

Finance CMO Marketing Marketers 103

Rock Content

MAY 12, 2023

Digital marketing jobs consist of various roles, from freelance writers to executive marketing managers. This article will walk you through the benefits of working in remote digital marketing and provide you with information about jobs in this industry. Digital marketing is done via the Internet.

Digital Marketing 72

Digital Marketing eBook Marketing Marketers 72

Duct Tape Marketing

AUGUST 23, 2023

This company is a project management tool that invented Ruby on Rails. Ruby on Rails has spawned thousands upon thousands of startups as a framework, as an infrastructure to build products on. So teaching them about your product. You can turn in an ebook, you can turn the summary into a weekly newsletter.

Energy 51

Energy Whitepaper Health Transform 51

Rock Content

APRIL 25, 2024

This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. Think long-form blog content, ebooks, and other forms of highly targeted content. Consider assembling a team of professional copywriters and marketing pros proficient in BOFU content to bring some extra sparkle to the table.

Content Marketing 79

Content Marketing Customer eBook Education 79

CXL

JUNE 2, 2022

Take this ebook offer from OptinMonster : OptinMonster offers website traffic conversion and monetization. This ebook offer is connected directly to that service while addressing that struggle for their audience. Touch 3: Marketing email. Account-based marketing doesn’t just bridge the gap between sales and marketing teams.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Internal data is first-party information you can gather through your website (i.e.,

Content Marketing 139

Content Marketing Energy eBook Marketing 139

Litmus

JANUARY 31, 2022

Jaina Mistry, Senior Email Marketing Manager. Jaina says : There were a couple of things that stood out to me: 1) the gradual tease out of what to expect in the ebook, which then eventually lead to the main call-to-action to download and 2) having the headshots and names of folks involved adds a lovely human touch to the email.

eBook 81

eBook Finance Email Marketing Retail 81

Hubspot Marketing

JANUARY 20, 2023

Estimated cost: $500 Because marketing is an ever-changing industry, investing in learning opportunities makes your team well-equipped to excel in their day-to-day tasks. Training can come in the form of ebooks, blog posts, or webinars. Compile an ebook of relevant information. Contact industry thought leaders for an interview.

eBook 143

eBook CRM User-Generated Marketing 143

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

CXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Adobe Experience Cloud Blog

OCTOBER 28, 2014

It takes time to manage a team of writers. Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”. Content marketers should become more sophisticated and implement tools that help them produce content more efficiently. Too Much Content, Not Enough Views.

Product 134

Product Content Marketing eBook Thought Leadership 134

Hubspot Marketing

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing. Management.

PR 125

PR Marketing Marketers Non-Profit 125

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). You can also increase the value of your product by giving something away for Free.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). You can also increase the value of your product by giving something away for Free.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Litmus

MARCH 8, 2016

Email readers are going to get better and better at helping recipients manage their email by factoring in contextual information and no longer simply displaying email by an arbitrary factor like recency. >> Click to Tweet Daniel’s Prediction. Eric Stahl , Senior Vice President of Product Marketing, Salesforce Marketing Cloud, predicts….

Email Marketing 65

Email Marketing User-Generated Marketing Marketers 65

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 113

Copywriting CMO PR Social Media Marketing 113

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Director of Marketing, to teach you everything you need to know about delivering relevant content.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 104

Content Marketing Thought Leadership Gen Z Marketing 104