Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. Here are six places you can incorporate the findings of your personas.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Adobe Experience Cloud Blog

OCTOBER 16, 2015

Well, you’ve come to the right place! A/B testing allows you to optimize your marketing campaigns and more thoroughly understand your customer base—their likes, their dislikes, their patterns, their behaviors, etc. It is an efficient and cost-effective marketing strategy that you cannot, and should not, live without.

eBook 134

eBook Thought Leadership Place Marketing Strategy 134

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity. Running PPC ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Hubspot Marketing

JULY 4, 2022

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. How to Use Trigger Marketing.

eBook 144

eBook CRM Marketing Marketers 144

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Rather than sending out the same email to everyone, you can use your email marketing software to cut your audience into segments. Short on time? Keep on reading.

Email Marketing 52

Email Marketing Law eBook Marketing 52

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Mobile Marketing. Social Media.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.

eBook 145

eBook Finance User-Generated Transform 145

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. If you’re a consumer electronics marketer, how are you making sure you get your fair market share? Because if you’re not, you should be.

Retail 52

Retail eCommerce Shoppers eBook 52

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? What The Content Marketing and Relationship Currency Facts Tell Us Use Blogging To Increase Credibility. But, it comes at a cost. Help Self-Educating Customers.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

OnPassive Marketing

OCTOBER 11, 2022

It can be challenging to keep up with all the latest trends in affiliate marketing and still have time to make your website profitable. This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? Types of E-commerce Marketing.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. Image via Pixabay.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Image Source. Content Mapping Template.

Price 145

Price CRM Marketing Marketers 145

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Download an ebook. The number emphasizes how many people use and trust HubSpot for their marketing teams’ needs. Sign up for an account.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use Exit Popups.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Vertical Response

MAY 14, 2023

How to effectively use emojis in email marketing Are you looking to add a splash of fun and personality to your email marketing efforts? Understand the use of emojis in email marketing – why is this important and how will it benefit your business Email marketing has come a long way since its inception.

Email Marketing 52

Email Marketing Marketing Marketers Communications 52

Rock Content

DECEMBER 14, 2023

This article will discuss formulating your B2B SEO strategy for success in the new year. The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Both SEO strategies strive to result in purchases, but B2B buying is more complex.

SEO 73

SEO Whitepaper B2C eBook 73

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Get the daily newsletter search marketers rely on.

Whitepaper 96

Whitepaper eBook SEO Education 96

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. But there is a downside to that.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 116

CMO Marketing Marketers SEO 116