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Integrating Your Web CMS With Your Marketing Automation Platform

Adobe Experience Cloud Blog

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Leads may be less interested or not a good fit.

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A marketer’s guide to AI: Working with text generators

Martech

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

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Enterprise Marketing Best Practices for 2018

Adobe Experience Cloud Blog

These strategies are easier for smaller startups with shorter contact lists, but a sophisticated engagement platform can help scale engagement marketing for enterprise-level organizations. Inbound Marketing: Scaling Content for the Enterprise. Best practices for enterprise-level, technical SEO include: Mobile optimization.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. However, the learning curve can be steep if you're new to marketing automation platforms because Hubspot is packed to the brim with capabilities. Audit your site to identify and fix technical SEO issues.

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8 Steps to a Digital Marketing Strategy that Drives Leads and Sales

Marketing Insider Group

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing. Social media marketing.

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How to Use Drip Campaigns to Nurture Existing Customers

Adobe Experience Cloud Blog

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.

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