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As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketingautomationplatform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.
Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Leads may be less interested or not a good fit.
Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.
These strategies are easier for smaller startups with shorter contact lists, but a sophisticated engagement platform can help scale engagement marketing for enterprise-level organizations. Inbound Marketing: Scaling Content for the Enterprise. Best practices for enterprise-level, technical SEO include: Mobile optimization.
Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. However, the learning curve can be steep if you're new to marketingautomationplatforms because Hubspot is packed to the brim with capabilities. Audit your site to identify and fix technical SEO issues.
This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing. Social media marketing.
Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.
Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. This could be blog posts, ebooks, case studies, webinars, or videos. Tools to Help You Track Many tools can help you track these numbers: MarketingAutomationPlatforms : These tools help you do marketing tasks automatically.
Even with careful SEO optimization , you still need to build awareness of your presence on the web, and social media is often the perfect means to that end. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them. And how can they get to this content?
And all-in-one WordPress plugin for marketing. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketingautomationplatform in the industry and allows you to centralized everything to a free CRM. Image Source.
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.
This can happen through content marketing, social media, SEO, or paid advertising. By creating and sharing high-quality, relevant content, you attract potential customers to your website, social media channels, and other platforms. Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions.
This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.
Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. Email marketing is a staple for us. Just be sure to post frequently.
Blogs for B2C content marketing Blogging is an essential part of any content strategy. If you’re not using blogs in your B2C content marketing, you should definitely start. Not only is blogging vital for search engine optimization (SEO), but also: Almost 50% of customers read your blog before deciding to buy.
According to Salesforce , 67% of marketing leaders state that they use a MarketingAutomationplatform. To answer this question, we show you some activities that your company can improve by implementing automation. What are the best 3 tips to improve your automation strategy? billion by 2023.
Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.
Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.
A good exercise for this stage is to write out a simple chart like this for each goal: Content marketing goal : Drive organic traffic to our website. Corresponding strategy : Publish frequent, SEO optimized blog articles. Content marketing goal : Nurture leads in the middle of the sales funnel.
Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.
Channels Content marketing, SEO, social media, email: Organic and owned channels. Blogs: Regularly updated blog posts can attract readers, establish thought leadership , and improve SEO. Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation.
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