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How Should I Segment My Database?

Adobe Experience Cloud Blog

But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. How Should I Segment My Database?

eBook 134
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Agile marketing: What it is and why marketers should care

Martech

According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Marketing 115
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12+ Lead Generation Guide: Strategies & Tactics That Really Works in 2024

Lusha

Account-Based Marketing (ABM): A Targeted Approach for High-Value Accounts Account-based marketing (ABM) flips the traditional marketing funnel on its head. It’s a personalized approach where sales and marketing teams collaborate to create tailored campaigns for each target account.

CRM 52
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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

Blogging is budget-friendly at 60% cheaper than traditional marketing. Marketers that blog gain 97% more backlinks than marketers who don’t. Most marketers already realize the importance of blogs—but if you’re already using blogs, consider writing more.

B2C 59
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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. How the Experts Define Content Marketing.