Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. How Should I Segment My Database?

eBook 134

eBook Thought Leadership Marketing Automation Platform Traditional Marketing 134

Martech

MAY 10, 2023

According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Marketing 115

Marketing Marketers Traditional Marketing Communications 115

Lusha

JULY 17, 2024

Account-Based Marketing (ABM): A Targeted Approach for High-Value Accounts Account-based marketing (ABM) flips the traditional marketing funnel on its head. It’s a personalized approach where sales and marketing teams collaborate to create tailored campaigns for each target account.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

verse.ai

OCTOBER 1, 2024

Blogging is budget-friendly at 60% cheaper than traditional marketing. Marketers that blog gain 97% more backlinks than marketers who don’t. Most marketers already realize the importance of blogs—but if you’re already using blogs, consider writing more.

B2C 59

B2C Content Marketing CRM Marketing 59

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. How the Experts Define Content Marketing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145