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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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Demand Generation and Thought Leadership: Why You Need Both

Adobe Experience Cloud Blog

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. When I first got into the marketing game, I can honestly say I didn’t know the difference between the two. Continuing to educate yourself is key, especially in the always-changing landscape of marketing.

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[Ebook] How Marketing Automation Empowers Small Teams

Adobe Experience Cloud Blog

Author: Sesame Mish Let me ask you this: how big is your marketing team? Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). Marketing automation is an all-around winner.

eBook 134
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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing?

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[Ebook] How to Sell Marketing Automation to Your C-Suite

Adobe Experience Cloud Blog

Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these executive cares about. The VP of Sales.

eBook 134
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[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future

Adobe Experience Cloud Blog

Author: Ellen Gomes Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. And as mobile has become more and more evolved, it has opened doors for marketers looking to engage with their audiences in new ways. With those changes, come new ways to market.

eBook 134
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[Ebook] 4 Steps to a Successful Global Deployment of Marketing Automation

Adobe Experience Cloud Blog

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

eBook 134