Adobe Experience Cloud Blog

JUNE 29, 2015

With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. How Video Creates Stronger Demand Gen Programs. How to use video strategically for lead generation.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. 54% of businesses plan on increasing their content marketing budgets in 2023. Only 40% of B2B marketers have a documented content marketing strategy. How do you stand out?

Price 82

Price User-Generated eBook SEO 82

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. Show Your Product Market Fit. For instance, webinars or eBooks that specifically talk about how your product works.

User-Generated 79

User-Generated Whitepaper eBook Partner Marketing 79

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Don’t make this mistake!

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

OCTOBER 18, 2021

Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Consumers are not just looking for the brand with the best marketing slogan of the moment — they’re looking for brands they can trust. Create videos. This dilemma?

Customer Acquisition 125

Customer Acquisition Content Marketing Customer Whitepaper 125

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 104

Digital Marketing Whitepaper User-Generated eBook 104

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Not every marketer is confident whether or not they should gate their content. Gate Your Content Strategically.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Adobe Experience Cloud Blog

JANUARY 3, 2018

Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without. So, how can B2B marketers leverage this trend to grow their business? What types of videos have created the most success for your business?

Whitepaper 134

Whitepaper Thought Leadership Education Marketing 134

Hubspot Marketing

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

User-Generated 130

User-Generated Inbound Marketing Whitepaper Email Marketing 130

Marketing Insider Group

JUNE 15, 2015

But there are plenty of examples of small-business content marketing successes. My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. So how do you drive marketing results without a budget? That is what I call “ growth hacker content marketing.”.

Content Marketing 97

Content Marketing Whitepaper eBook Marketing 97

Content Marketing Institute

JUNE 20, 2018

In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.

Transform 106

Transform B2C SEO Content Marketing 106

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. We ascertain keywords related to our topic, but we also check Google, the “People Also Ask” section, AnswerThePublic, and conduct surveys among fellow marketers. Buyer personas.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65