Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

eBook 99

eBook Whitepaper Copywriting Education 99

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Branding 88

Branding Whitepaper eBook Communications 88

Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? What The Content Marketing and Relationship Currency Facts Tell Us Use Blogging To Increase Credibility. But, it comes at a cost. Maybe too much content, actually.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs.

Customer 136

Customer Whitepaper eBook Education 136

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Download this post by entering your email below Do not worry, we do not spam. million writers to choose from.

Place 72

Place Whitepaper Finance Price 72

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Whitepaper 128

Whitepaper Transform User-Generated Marketing 128

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing 86

Event Marketing Whitepaper eBook Marketing 86

Martech

MAY 6, 2022

They come in addition to a series of other recent Ceros integrations: With Adobe Marketo Engage and HubSpot, allowing users to deploy forms or other assets from their marketing automation systems within Ceros creative experiences. Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks.

Whitepaper 74

Whitepaper eBook Digital Marketing Branding 74

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. The biggest challenge lies in finding email marketing ideas that resonate with your target audience.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. To catch the full webinar on-demand and get access to two free Litmus guides that will further elevate your email marketing, click here.

Email Marketing 86

Email Marketing Whitepaper Customer Journey eBook 86

Rock Content

SEPTEMBER 17, 2023

There are a variety of types of content writing, including blogs, articles, press releases, white papers, ebooks, and case studies. However, specific projects, particularly those of substantial length such as ebooks, are remunerated on a project basis. We invite you to take advantage of our free two-week trial.

Whitepaper 81

Whitepaper eBook Health Communications 81

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Marketing Insider Group

SEPTEMBER 15, 2020

Considering that most of the content consumption occurring on our platform is being initiated by by a balanced mix Financial, IT , HR, Sales and Marketing professionals, seeing the sudden flurry of Legal activity reminded us of two things: COVID-19 was changing everything. The audience is forever evolving. All of this made me curious.

Whitepaper 86

Whitepaper Law eBook Thought Leadership 86

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. The post GenAI for text and visuals: Marketing’s AI power couple appeared first on MarTech. This is just a sampling of the ways I use these tools.

Whitepaper 101

Whitepaper eBook Advertising Advertisers 101

OnPassive Marketing

OCTOBER 11, 2022

It can be challenging to keep up with all the latest trends in affiliate marketing and still have time to make your website profitable. This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. This continues to be one of the biggest mistakes marketing makes. What Is A Marketing Inquiry?

Whitepaper 109

Whitepaper Marketing Marketers eBook 109

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Download eBook Now. Copy: The text of your CTA must include strong action words.

eBook 144

eBook User-Generated Whitepaper Education 144

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Your marketing dollars would be better spent focusing on other groups.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. When a person downloads your eBook, for example, you have no way of knowing why the person downloaded it, what company they work for, or even their email address. Is it an eBook? A white paper?

Whitepaper 50

Whitepaper eBook Education Place 50

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results.

SEO 70

SEO Whitepaper B2C eBook 70

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. Consider your business and marketing goals, as well as your budget and target audience. Get Customers to Take Action.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Marketing Insider Group

MARCH 2, 2023

Continued Emphasis on Interactivity The marketing world sounds a bit like a broken record when it comes to interactivity. Elevated Content Experience Content marketing has and will continue to be a key strategy in the marketing world. Start elevating your content experience now with gated ebooks, whitepapers and more.

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

AWeber

APRIL 17, 2024

Email marketing for realtors. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. 2 - Proven ROI Email marketing delivers a return of 3600%, according to Litmus. And it allows you to reach a much more targeted audience.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Search Engine Land

MAY 16, 2023

Whether you’re just starting out, managing a growing team, or aiming to elevate your agency to new heights, this eBook has you covered. From templatizing client processes to centralizing communications, streamlining billing, and maximizing profitability, this eBook equips you with insider tips and expert guidance.

Digital Marketing 93

Digital Marketing eBook Management Communications 93

Rock Content

APRIL 6, 2023

When most marketers and business owners think about outsourcing writing tasks, they immediately think of all the blog posts they need to keep their websites perpetually updated. That depends on your content needs and current goals for your digital marketing strategy. What Does a Content Writer Do?

Whitepaper 85

Whitepaper Finance Copywriting Law 85

OnPassive Marketing

JULY 10, 2022

The use of marketing automation has become a necessary evil for any business with a significant online presence. If you’re looking to increase your initial sales through social media advertising or align your business with the current trends in your industry, you need to use marketing automation software.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69