Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Rock Content

JULY 28, 2020

Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Ebooks, infographics, and blog posts are valuable for educating consumers because they bring a lot of information. On the other hand, there is content that can be turned interactive, such as ebooks and infographics. Made with Ion.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Rock Content

JUNE 1, 2016

The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. We published our findings in the ebook, Consumer Attitudes Towards Content.

eBook 68

eBook Whitepaper Entertainment Millennials 68

Welcome Software

OCTOBER 18, 2024

Early-stage interest Signals: Whitepaper downloads, event page visits, blog post reads Action: Offer related content to nurture their curiosity Example: A visitor reads three blog posts about experimentation. You could offer them a free ebook on " 10 takeaways from 127,000 experiments " B. Source: Mailchimp 2.

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

Rock Content

MAY 8, 2016

It will also help you space out your content types (For example; an ebook every 3 weeks, a webinar every other week, a blog post every Tuesday and Thursday). According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. And you can choose to deliver this content via blog posts, videos, images, infographics, webinars, whitepapers, ebooks, and the like.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Including ebooks, checklists, and discount codes. Your audience’s preferences should also guide your channel strategy. Nearly 85% of Instagram’s audience is under 45.

PR 113

PR Customer loyalty User-Generated SEO 113