Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. You will always have someone to update you about your new offers, and people will immediately see your promotion as a high-value offer if you want to capture their attention. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

JULY 14, 2020

Surprisingly, Coca-Cola recently halted ad spend, with a statement from the CEO that, “There is limited effectiveness to brand marketing.” Their brand message has been about the product. Product marketing is the old guard. It’s all about the product and not the user. So, it didn’t resonate.

Thought Leadership 111

Thought Leadership Marketing Marketers CMO 111

Unbounce

SEPTEMBER 4, 2023

“App business kit (60.34% opt-in rate)” This is a subject line used by Trey Smith of GameAcademy promoting his free app business kit. It’s the very last email in a sequence of four emails we came across promoting a webinar. Follow Steve on Twitter. Trey used this subject line as a follow-up email from the previous day.

Email Marketing 98

Email Marketing Customer Product eBook 98

Unbounce

SEPTEMBER 21, 2023

“App business kit (60.34% opt-in rate)” This is a subject line used by Trey Smith of GameAcademy promoting his free app business kit. It’s the very last email in a sequence of four emails we came across promoting a webinar. Follow Steve on Twitter. Trey used this subject line as a follow-up email from the previous day.

Email Marketing 52

Email Marketing Customer Product eBook 52

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Promote and Syndicate Your Content. External Buyer Intent Data.

Content Marketing 138

Content Marketing Energy eBook Marketing 138

Duct Tape Marketing

AUGUST 23, 2023

15:17): They promote this environmental stewardship, but not only encouraging their employees to volunteer for these initiatives, they lead by example. So community of practice is that teaching people to become better versions of themselves about a craft community of product is turning your customers into evangelists.

Energy 53

Energy Whitepaper Health Transform 53

Adobe Experience Cloud Blog

OCTOBER 28, 2014

Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”. Content marketers should become more sophisticated and implement tools that help them produce content more efficiently. Too Much Content, Not Enough Views. Every company is organized differently.

Product 134

Product Content Marketing eBook Thought Leadership 134

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 122

PR Marketing Marketers Non-Profit 122

Marketing Insider Group

OCTOBER 23, 2023

Quick Takeaways Content amplification boosts content reach, differentiating from traditional ads by promoting valuable content over products. Marketing Insider Group (MIG) aims to consistently promote targeted content, connect with specific buyer interests, and increase leads and deals. Cost-Effective Promotion.

Promotion 84

Promotion User-Generated Digital Marketing eBook 84

Hubspot Marketing

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Here are a few types of lead magnets you could create: Ebook. Email Marketing Stats for eCommerce. Email Marketing Stats for Real Estate.

Email Marketing 144

Email Marketing Real Estate Marketing Marketers 144

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103