Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. The New 80/20 Rule.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketing 105

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). Co-Brand/Co-Author Your Ebook. Gate Premium Content.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? It’s a hard sell to my management to allocate budget to paid media promoting thought leadership content about my prospect’s interests vs. directly promoting our product.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. Any content you promote here should not feature a contact form.

Manufacturing 77

Manufacturing Transform Whitepaper Retail 77

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Start an Email Newsletter.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Created a useful ebook?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Content Promotion. From engagement, you'll move right along to your competitor's content promotion strategy. Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s not in the strategy, Linda!

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

OnPassive Marketing

MAY 12, 2022

This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. From eBooks to video to social media posts, you are creating a narrative. Let’s get real about B2B content marketing. Most of it sucks. It needs to engage, inspire, and connect.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. The next step could be: Visiting another page on your website, such as your products or services page.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

JULY 2, 2013

In this hyper-connected, information-saturated world, our customers are tuning out the self-promotion and taking control of their information gathering. I call this “insidious attempts at self-promotion.” ” So hold your editorial process to strict standards of non-promotion. And our products. Too simple?

Content Marketing 111

Content Marketing Whitepaper eBook Marketing 111

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Whitepapers. Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Blog posts, marketing collateral, whitepapers, etc. Definitive Guides.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. On a standard static-content campaign, what’s the typical practice?

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Vertical Response

JUNE 20, 2022

You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. That’s where promotional emails come into play. For best results, send out promotional emails that resonate with your target audience. When used right, promotional emails can increase brand loyalty and drive sales.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Adobe Experience Cloud Blog

DECEMBER 4, 2012

Promoted Tweets in Timelines. A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces.

Whitepaper 134

Whitepaper Thought Leadership eBook User-Generated 134

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Reaching audiences who missed a piece of content on its first round of promotion. Giving content an SEO boost. Turn it into a GIF!

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

Adobe Experience Cloud Blog

JANUARY 30, 2018

Landing pages are unique pages you use to promote events, content, products, or services separate from your website. They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Marketing Insider Group

JUNE 22, 2021

The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Source: Moz. Interviews.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Adobe Experience Cloud Blog

APRIL 6, 2017

I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. Get Free Ebook. Download Whitepaper. Do you have an upcoming webinar that directly relates to the topic of you latest ebook?

eBook 122

eBook Thought Leadership Whitepaper Promotion 122

Sprout Social

JULY 1, 2021

You go through the steps of research, ideation, content creation and promotion. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. The ebook demonstrates the company’s knowledge about the subject and hopefully reinforces that idea in the buyer’s mind. Promote the content.

SEO 144

SEO B2C PR Whitepaper 144

Neil Patel

AUGUST 4, 2020

Site Structure Theme & Topic How to Rank Your Content Faster Promote Your Content on a $0 Budget Content Marketing Strategy Content Promotion Workflow. Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.

Content Marketing 145

Content Marketing Whitepaper eBook Marketing 145

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Create Ebooks. Promote Your Content on Social Media.

Whitepaper 105

Whitepaper Customer eBook Education 105