Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s not in the strategy, Linda!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Tip: Balance promotional and informational content in your emails.

CRM 52

CRM Whitepaper eBook User-Generated 52

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. Content downloads : Offering ebooks, whitepapers, and other resources. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Event registration: Driving sign-ups for webinars, workshops, and events.

User-Generated 111

User-Generated Price Copywriting Analytics 111

SocialPilot

APRIL 23, 2025

In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hubspot Marketing

JUNE 25, 2025

Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5. Riley Westbrook: Editing AI to Keep It Real What he did: Riley Westbrook, who runs Valor Coffee with two friends, used AI to help draft promotional copy for their Friday office delivery service.

Copywriting 118

Copywriting Branding User-Generated Communications 118

Litmus

DECEMBER 2, 2024

Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best. Is it a newsletter , promotional, transactional, operational, onboarding, or nurture email? Bonus: all of this is possible with Litmus Personalize !

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Animalz blog

JUNE 24, 2025

This multiplies reach, since collaborators are more likely to share and promote content they helped create. Everyone says the same damn thing and everyone’s putting ebooks out there. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. It cost me a crap ton to get leads.

B2C 62

B2C eBook SEO Customer 62

Lusha

DECEMBER 9, 2024

Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. ebooks, white papers, templates) in exchange for email sign-ups. Social Media : Promote lead magnets or exclusive content on your social channels. This encourages repeat business and loyalty.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Animalz blog

JUNE 3, 2025

whitepapers and find out how to set the new benchmark for your industry. And so, you know, as I was looking for content roles last year, I had been promoted from content specialist to senior director of content strategy at Salesforce. Book a consult now at animals.co/whitepapers Heike, thank you so much for joining the Animals podcast.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 139

Whitepaper Key Performance Indicator Transform PR 139

Hubspot Marketing

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

Whitepaper 145

Whitepaper eBook Thought Leadership Education 145

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Interactive Content is Taking the World by Storm.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. The New 80/20 Rule.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketing 105

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). Co-Brand/Co-Author Your Ebook. Gate Premium Content.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? It’s a hard sell to my management to allocate budget to paid media promoting thought leadership content about my prospect’s interests vs. directly promoting our product.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Start an Email Newsletter.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 142

Whitepaper Transform Promotion Marketing 142

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Created a useful ebook?

Whitepaper 114

Whitepaper Inbound Marketing eBook Outbound Marketing 114

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Content Promotion. From engagement, you'll move right along to your competitor's content promotion strategy. Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. From eBooks to video to social media posts, you are creating a narrative. Let’s get real about B2B content marketing. Most of it sucks. It needs to engage, inspire, and connect.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

OnPassive Marketing

MAY 12, 2022

This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. The next step could be: Visiting another page on your website, such as your products or services page.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

JULY 2, 2013

In this hyper-connected, information-saturated world, our customers are tuning out the self-promotion and taking control of their information gathering. I call this “insidious attempts at self-promotion.” ” So hold your editorial process to strict standards of non-promotion. And our products. Too simple?

Content Marketing 111

Content Marketing Whitepaper eBook Marketing 111

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.

Whitepaper 135

Whitepaper eBook Thought Leadership SEO 135

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Whitepapers. Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Blog posts, marketing collateral, whitepapers, etc. Definitive Guides.

Management 119

Management Content Marketing Thought Leadership Whitepaper 119

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. On a standard static-content campaign, what’s the typical practice?

Whitepaper 134

Whitepaper Thought Leadership eBook Transform 134

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104