Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. You can also demonstrate your expertise within the field with whitepapers and ebooks. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. B2B SEO tips for the Decision stage 7.

SEO 94

SEO CRM B2C eBook 94

OnDemand CMO

MARCH 3, 2023

If they’re omnichannel shoppers, then they’ll be everywhere—and expect you to be as well. Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. When you find out who your customers are, you should have a good idea of where they are and how you can reach them. Why are you using content marketing?

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketing 86

Sprout Social

AUGUST 4, 2021

Cart abandonment campaigns are emails sent to shoppers who visited your store, put some items in their cart, but left without completing their purchase. For example, a welcome series can be triggered as soon as a contact joins your list, or an abandoned cart series can be triggered three hours after a shopper abandons their cart.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

AWeber

MARCH 1, 2022

The majority of online shoppers expect checkouts to ask for personal information. For instance: Downloadable podcasts Premium articles on your blog Free video courses Packs of thematic graphics Ebooks, whitepapers, reports, etc. Capture email after an online sale.

Transform 122

Transform Whitepaper User-Generated Shoppers 122

Duct Tape Marketing

JUNE 1, 2017

Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. Research shows that about 33 percent of American shoppers abandoned their orders because of a “too long or complicated checkout process.” That’s all great stuff. It’s really a true win.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Otherwise, the best you’ll achieve is entertaining window shoppers.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Welcome Software

OCTOBER 18, 2024

Early-stage interest Signals: Whitepaper downloads, event page visits, blog post reads Action: Offer related content to nurture their curiosity Example: A visitor reads three blog posts about experimentation. You could offer them a free ebook on " 10 takeaways from 127,000 experiments " B.

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

Hootsuite

JULY 13, 2023

Customer service encompasses the way you treat your future customers, as well as your current ones: you’ve got to be ready to help curious would-be shoppers the second they reach out. And in this day and age, that means offering great social media customer service , too. What does this have to do with lead generation strategy?

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”

Price 105

Price eCommerce Copywriting User-Generated 105

Customers.ai

DECEMBER 17, 2024

Here are examples of lead magnets that convert: Exclusive Content : eBooks, case studies, or in-depth guides. If youre a B2B brand, whitepapers that offer advanced industry insights can work well. Example: Hey NYC shoppers, get free same-day deliverysign up now! What about a software company that helps improve Meta retargeting?

Shipping 84

Shipping Whitepaper eCommerce eBook 84

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. consumers from Salsify , 46% of shoppers will pay more for a brand they trust. They act as chief advocate and strategist for that product.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Sprout Social

OCTOBER 1, 2018

Downloads of a whitepaper or ebook. Check out how Topshop tracks whether Instagram followers are converting to shoppers via the Curalate link in their bio. Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups. Contact form inquiries.

Analytics 75

Analytics Whitepaper Copywriting Shoppers 75

Sprout Social

OCTOBER 1, 2018

Downloads of a whitepaper or ebook. Check out how Topshop tracks whether Instagram followers are converting to shoppers via the Curalate link in their bio. Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups. Contact form inquiries.

Analytics 50

Analytics Whitepaper Copywriting Shoppers 50

Hubspot Marketing

AUGUST 9, 2018

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. In fact, 59% of shoppers would rather buy from brands they know, and 21% have purchased products solely because they like the brand itself.

PR 142

PR Non-Profit Marketing Marketers 142