Unbounce

JANUARY 3, 2025

/ A/B Testing The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples By Josh Gallant. In ecommerce, making every click count is crucial. With somewhere between 12 to 24 million ecommerce stores currently online, calling the industry competitive is putting it mildly. The ecommerce industry is fast.

eCommerce

Search Engine Land

JULY 12, 2023

This gives customers a value-priced option in exchange for viewing ads and has been a success. Amazon integrates advertising with its robust ecommerce platform. Amazon provides detailed metrics that help you understand ad performance. As of May 2023, almost 5 million global subscribers signed up for the ad-supported tier.

Advertising

Digital Marketer

APRIL 4, 2024

This metric is especially useful to ecommerce stores because they sell directly and know for which price. For service providers, ROAS is harder to calculate because it is hard to assign a price for someone who, for example, signs up to a newsletter. It makes it easy to compare the price to advertise on different platforms.

Price

CXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Your products or services, pricing, and details of owners and managers. You can find playbooks on every type of tactic you can think of. These are essentially guides on how to do things.

Marketing

Litmus

SEPTEMBER 25, 2024

Drew Price, Co-Founder, JRNY PPL Here’s how to strategically use email marketing across key stages: Awareness campaigns: Start with a welcome series to introduce your brand and share valuable resources like guides or checklists. Be clear and transparent about services and pricing to support decision-making.

Management

Econsultancy

MAY 11, 2022

In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage.

Analytics

Sachs Marketing Group

JULY 23, 2023

Using tools like Google Analytics or your chosen PPC platform’s built-in analytics, keep an eye on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), and overall return on investment (ROI).

Management

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing

Use Insider

DECEMBER 21, 2023

Analyze and improve Use Insider’s integrated analytics to track customer behavior across channels, monitoring key performance indicators (KPIs) and using data to make informed decisions about marketing strategies, customer preferences, and overall channel effectiveness.

Customer

Use Insider

NOVEMBER 8, 2023

WhatsApp can be an incredibly versatile marketing channel for sending promo messages, price drop alerts, event reminders, and other personalized messages. The first example is from the fintech industry, the next three are from the eCommerce world, while the last one is from a media company. Price drop alerts. WhatsApp messages.

Personalized Marketing