Deflation comes to ecommerce as online prices fall 2% in July
Martech
AUGUST 10, 2022
Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Electronics, the largest ecommerce category with 18.6%
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