Remove eCommerce Remove Market Research Remove Millennials Remove Promotion
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on.

Branding 101
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How to Get Your Products in Walmart Marketplace

Neil Patel

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

Overall, email is an effective promotion channel for the high-value content you create on your website. Tip: You can find out behavioral and purchasing data using your ecommerce tool , CRM , or CMS.). Revenue Generation Email Marketing Campaigns. Marketing Campaign: Promotion. Marketing Campaign: Promotion.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide. In EMEA, this divide between investments is less pronounced, with a below-average 39% of user-acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce.