Calvyn Lee Blog

DECEMBER 4, 2023

Define Your Marketing Objectives Before executing any campaigns, determine your specific marketing objectives. For example, an ecommerce store selling pet supplies might set a goal to increase revenue 50% next year by growing email lists 75%, website traffic 200%, and online engagement 500%. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey.

Shoppers 107

Shoppers eCommerce Shipping Retail 107

Ariyh

OCTOBER 9, 2023

📢 Free best-in-class designs for ecommerce promotions Grab Voucherify's free Ecommerce Promotions Figma Kit. 40+ customizable designs, end-to-end promotion flows, and an editable components library. Journal of Marketing Research (May 2023) 🏫 Researchers Yaeeun Kim.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

MAY 10, 2023

Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming. Develop social media content With or without an influencer, social media still plays a vital role in promoting your Amazon products.

Copywriting 115

Copywriting Marketing Marketers eCommerce 115

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga.

Retail 99

Retail eCommerce B2C Price 99

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Two weeks ago I launched Ariyh’s Playbook of Ecommerce Optimization. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

NOVEMBER 6, 2023

I want to celebrate this with a special issue next week, keep an eye out for it 🥳 Previous insight: Technical language hurts your sales (more insights here ) Use reassuring nudges, not pressuring ones to reduce product returns Channels : Ecommerce | Website | Retail | Promotions For : B2C. “Only 2 left, buy now! .

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

NOVEMBER 27, 2023

So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g. Here’s all you need to know.

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Product Shoppers eCommerce Fashion 67

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. 📖 Research Maille, V., Click here.

B2C 52

B2C Transform eCommerce Retail 52

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

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Product Food Product Marketing Market Research 145

Hootsuite

NOVEMBER 28, 2022

Market research. For example, if you’re building an ecommerce shipping app, read threads to see what users like and don’t like about their current provider, features they wish existed, or what would make them switch. For a more detailed process, check out our guide to Reddit market research. Social listening.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Observe how they promote their marketing content. What kind of content are they posting?

Shipping 98

Shipping Whitepaper Price eBook 98

Digital Marketer

FEBRUARY 6, 2024

The objectives you set will guide every aspect of the giveaway, from the choice of products to the promotional channels and the mechanics of participation. Promote your giveaway through all available channels, including social media, email marketing, your website, and in-store displays if you have a physical presence.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. The enterprise-level solution helps marketers gather industry data, dive into consumer insights, and track brand performance metrics all in one place. Insense Do you work with influencers to promote your brand?

Price 71

Price Social Media Marketing CRM eCommerce 71

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Business accounts get the ability to create an ecommerce storefront.

Branding 87

Branding Marketing Marketers Influencer Marketing 87

Neil Patel

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters. Who Uses Influencer Marketing? to best promote your campaign or product.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. Tip: You can find out behavioral and purchasing data using your ecommerce tool , CRM , or CMS.). Revenue Generation Email Marketing Campaigns. Marketing Campaign: Promotion. Marketing Campaign: Promotion.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Businesses Grow

AUGUST 14, 2023

Another random idea … Suggestion number one is obvious, but could a restaurant create promotions that align with these other days? Government initiatives promoting eco-friendly transportation and providing subsidies for electric bicycles.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Orbit Media Studios

FEBRUARY 22, 2022

Product detail pages (ecommerce “PDPs”). Marketing qualified lead (MQL). Ecommerce customer. Create original research and optimize for the “statistics” phrase. This will sound familiar if you’ve read our playbook for promoting original research. No content marketing program? Product category pages.

SEO 106

SEO CRM eCommerce Analytics 106

Many Chat

APRIL 18, 2022

Whether you’re focusing on SEO and rankings or building your email list , diversifying across different digital marketing channels opens you up to a wider audience and bolsters your brand against platform updates or unexpected traffic that could change your visibility overnight. Take the UK ecommerce brand Partner in Wine , for example.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Neil Patel

JANUARY 22, 2021

eBay Store subscribers get: Free listings and discounted fees on sales A traffic boost Listing optimization tools Easy “out of office” capabilities Terapeak access at no cost Promotions Manager access Business services discounts. Spring for Promoted eBay Listings. Subscriptions vary in prices ($4.85/month Conclusion.

SEO 120

SEO Shipping Manufacturing Price 120

Neil Patel

NOVEMBER 26, 2020

This happens all the time: You promote the product, but it just won’t sell. If an item remains unsold despite numerous promotions, your target audience probably doesn’t want them. This is why market research and surveys are crucial to your success. Know Your Target Audience. This doesn’t have to be complicated.

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Product Retail Manufacturing Fashion 134

Hubspot Marketing

APRIL 5, 2023

The information gathered in these reports helps marketers dissect which types of content perform better. That could include popular topics, content formats, or even time of promotion. With a better understanding of which content generates more leads, marketers can make more informed decisions about their marketing.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Welcome Software

JANUARY 23, 2024

As consumers continue to change their behavior and interests, AI will adjust the market research in real-time ensuring you’re not wasting dollars on delivering an irrelevant experience to your customers. And hopefully, you'll either get a promotion, or time back along the way. There's the dream :)

Product 40

Product Food User-Generated Manufacturing 40

Welcome Software

JANUARY 23, 2024

As consumers continue to change their behavior and interests, AI will adjust the market research in real-time ensuring you’re not wasting dollars on delivering an irrelevant experience to your customers. And hopefully, you'll either get a promotion, or time back along the way. There's the dream :)

Product 40

Product Food User-Generated Manufacturing 40

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. They have over 9,000,000 downloads, 4.9

Content Marketing 108

Content Marketing Analytics Marketing Marketers 108

Sprout Social

JULY 6, 2022

How to set ecommerce social media up for success. Offering unique promotions and updates suited for each platform will keep your restaurant in mind for potential customers. How to put together a top-tier SaaS marketing strategy. 5 stats for social media marketers in the software industry. and Wednesdays at 3 a.m.

Finance 99

Finance Education Food Social Media Marketing 99

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. This mirrors the fact that video usage is growing quickly amongst both generations.

Gen Z 145

Gen Z Millennials Finance Education 145

Econsultancy

FEBRUARY 23, 2022

By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide. In EMEA, this divide between investments is less pronounced, with a below-average 39% of user-acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Neil Patel

NOVEMBER 16, 2020

In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere. If you list an item at the same price as another vendor, Walmart automatically promotes the product that was listed first. First, you need to know how much other vendors charge for items like yours.

Product 145

Product Shipping Price Millennials 145

Neil Patel

NOVEMBER 20, 2020

The CMO Council, a marketing research firm, found 48% of consumers want to see content that reflects products or services they are already interested in. With well-edited videos, you can showcase the way your products move, answer FAQs, make your own promotional videos , highlight customer reviews, and give live product demos.

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Price CMO Place Product 145

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion monthly users.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sprout Social

JANUARY 5, 2021

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. You can almost think of trendspotting as a proactive form of market research. FBAds #eCommerce #DTC [link].

Market Trends 128

Market Trends eCommerce Market Research Place 128

Sprout Social

JULY 6, 2022

How to set ecommerce social media up for success. Offering unique promotions and updates suited for each platform will keep your restaurant in mind for potential customers. How to put together a top-tier SaaS marketing strategy. 5 stats for social media marketers in the software industry. and Fridays from 9 to 11 a.m.

Finance 109

Finance Education Social Media Marketing Transform 109

Sprout Social

APRIL 13, 2022

How to set ecommerce social media up for success. Offering unique promotions and updates suited for each platform will keep your restaurant in mind for potential customers. How to put together a top-tier SaaS marketing strategy. 5 stats for social media marketers in the software industry. into the evening.

Finance 119

Finance Food Education Social Media Marketing 119