Search Engine Roundtable
APRIL 19, 2022
Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read "Improve your page experience by removing intrusive interstitials from domaingoeshere.".
Hootsuite
APRIL 19, 2022
Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would al
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Search Engine Roundtable
APRIL 19, 2022
Google is testing bringing back the search options that is currently positioned at the top of the search results to the left hand side bar. Google had the side bar navigation as the default over a decade ago, and is now testing bringing it back.
AWeber
APRIL 19, 2022
Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you define your overall marketing strategy. It will make all your marketing efforts easier. What is a unique selling proposition? Basically, your unique selling proposition (USP) answers these two questions: What makes you better or different than your competition?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
APRIL 19, 2022
I am seeing signs of a possible Google search ranking algorithm update on April 18, 2022. There is limited chatter, probably because a lot of SEOs are off this week for Spring Break. But the tracking tools are showing volatility on and around April 18th.
Search Engine Journal
APRIL 19, 2022
Every business needs SEO as part of its marketing plan. Here's a guide to developing a case your boss can be happy signing off on. The post Building An SEO Business Case Your Boss Can’t Say No To appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
APRIL 19, 2022
Google’s mobile interstitial penalty specifically targets intrusive interstitials. This article aims to clear up some of the uncertainty surrounding pop-ups and SEO. The post 7 Tips To Keep Pop-Ups From Harming Your SEO appeared first on Search Engine Journal.
Martech
APRIL 19, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you build a ladder to the stars and climb on every rung. “Keep Austin Weird” is the 2nd most recognizable ad slogan from the Lone Star State (No. 1 = “Don’t Mess With Texas”).
Search Engine Journal
APRIL 19, 2022
The official WordPress Performance Lab plugin is out of beta, featuring stable infrastructure for non-experimental modules. The post WordPress Performance Lab Plugin Officially Out of Beta appeared first on Search Engine Journal.
Martech
APRIL 19, 2022
Today, Neustar (owned by TransUnion) announced a partnership with digital out-of-home (DOOH) network Captivate LLC. The move aims at improving audience segmentation and targeting capabilities for DOOH advertisers. Advertisers can access Element One, Neustar’s proprietary audience segmentation platform. Additionally, they have the ability to serve targeted ad impression across Captivates network of 23,000 high-resolution displays across the U.S.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
APRIL 19, 2022
If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform.
Martech
APRIL 19, 2022
Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. A clean room is a type of privacy-enhancing technology (PET). It is a secure environment in which personal data from various sources is anonymized and made available for measurement or activation without compromising privacy.
Search Engine Land
APRIL 19, 2022
This section pull from the Google Question Hub and is experimental right now. Please visit Search Engine Land for the full article.
Search Engine Roundtable
APRIL 19, 2022
Back in 2016, we spotted a Google search feature named found in related search for recipe results. Now, it seems to be coming back as a feature for a multitude of queries and types of searches.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
APRIL 19, 2022
Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team.
Search Engine Journal
APRIL 19, 2022
A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO. The post Why Would Optimizing Existing Content Cause Rankings To Drop? appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 19, 2022
When TikTok went viral in 2019, pulling in millions of global users nearly overnight , almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be taking on its biggest social media rivals yet again by exploring two familiar -- but still surprising -- features: TikTok Stories and 10-minu
Search Engine Journal
APRIL 19, 2022
Make marketing a priority for your small business, and you will not be disappointed. Here's your one-stop guide that includes SEO and PPC best practices. The post Small Business Marketing 101: Getting Started appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
APRIL 19, 2022
There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. They long for the days when a person was available to answer questions and solve issues in real-time. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it.
Quikly
APRIL 19, 2022
Neither rain, sleet nor blazing heat could keep the most dedicated sneakerheads from getting their hands on the newest shoes. It’s a modern love story between one successful industry and their customers, and it’s all thanks to marketing psychology.
Search Engine Roundtable
APRIL 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Journal
APRIL 19, 2022
The best times to post on social media continue to stray from the norm as people around the world adjust to ever changing routines. . The post Best Times To Post On Social Media In 2022 appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
APRIL 19, 2022
If you search in Google Search for [easter], [passover], [pesach], [matzah] or any of those variations, you will get either Easter or Passover holiday decorations in Google Search.
Search Engine Land
APRIL 19, 2022
The deprecation of third-party cookies in Chrome is fast approaching. Here’s a timeline to help you build a new measurement framework. Please visit Search Engine Land for the full article.
Search Engine Roundtable
APRIL 19, 2022
Google may have a bug with the Google Ads automated rules where the conditions you set up are not sticking. Automated rules let you make changes in your account automatically, based on settings and conditions you choose but those conditions are not being used for some reason.
Martech
APRIL 19, 2022
Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data with second-party data from other brands and publishers, aggregated and managed in a privacy-compliant way. Why we care. First, the terminology. First-party data is, of course, data brands and publishers collect with the consent and participation of consumers (newsletter subscriptions, filled forms, etc).
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
APRIL 19, 2022
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills. The post 5 PPC Certification Course Options For Digital Marketers appeared first on Search Engine Journal.
Practical eCommerce - Marketing
APRIL 19, 2022
Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign. The post 5-point Advertising Plan to Drive Performance appeared first on Practical Ecommerce.
Search Engine Journal
APRIL 19, 2022
Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. The post Instagram Wants To Make Hashtags More Valuable appeared first on Search Engine Journal.
Sprout Social
APRIL 19, 2022
There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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