Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok.

Entertainment 145

Entertainment Marketing Marketers Place 145

Search Engine Land

JULY 17, 2023

SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of Universal Analytics, just to name a few.

SEO 115

SEO Analytics Search Marketers Marketing 115

Businesses Grow

JULY 17, 2023

The Marketing Companion podcast recently had its tenth birthday. On the anniversary show, I commented that I could think of nothing more boring than an episode wallowing in the past for an anniversary, so I didn’t do anything to mark the moment. I would rather keep moving forward. But I realized that I had overlooked an opportunity to teach. After all, my show beat the odds, by a lot.

Entertainment 98

Entertainment Education Marketing Strategy Content Marketing 98

Search Engine Land

JULY 17, 2023

Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.

SEO 98

SEO Digital Marketing Place Management 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

JULY 17, 2023

Wix AI Site Generator can create an entire website, including text and images. It also analyzes business trends and suggests strategies The post Wix AI Site Generator Creates Entire Website: Images, Text – Everything appeared first on Search Engine Journal.

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Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. However, if executed well, SEO can help you significantly boost your sales. And that’s exactly what I want to help you see in this post.

SEO 97

SEO Customer Acquisition Transform Affiliate Marketing 97

Search Engine Land

JULY 17, 2023

When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do you find these new keywords no tool can provide and no competitor is ranking for?

SEO 97

SEO Real Estate User-Generated eBook 97

Six & Flow

JULY 17, 2023

Search Engine Optimisation (SEO) and inbound marketing continues to play a crucial role in the ever-evolving digital marketing landscape. As we look ahead to the year 2023, it's essential for businesses to understand the importance of staying on top of SEO trends and strategies. In this article, we will explore five SEO marketing tips that will help you optimise your website and content to achieve better visibility and drive organic traffic.

SEO 92

SEO Inbound Marketing Marketing Marketers 92

Search Engine Land

JULY 17, 2023

Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already sought legal advice and is preparing to officially file a lawsuit against Google imminently, according to the Telegraph.

Search Marketers 96

Search Marketers Product Marketing Marketers 96

Search Engine Journal

JULY 17, 2023

New study finds ChatGPT increases productivity 40% for professionals doing common writing tasks but broader economic impacts remain unpredictable. The post ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY] appeared first on Search Engine Journal.

Product 92

Product 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Digital Marketer

JULY 17, 2023

Excerpt from the TikTok Ad Masterclass TikTok Ad Set Up Guide Creating effective ad creative is crucial for successful marketing campaigns on different social media platforms. While it may seem convenient to transfer Facebook creative directly to TikTok, this approach often leads to failure. TikTok requires a unique strategy and tailored content to maximize return on investment (ROI).

Advertising 91

Advertising Advertisers Real Estate Marketing 91

Search Engine Journal

JULY 17, 2023

Social media interaction, done right, helps you learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. The post 10 Best Social Media Interaction Posts appeared first on Search Engine Journal.

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Rock Content

JULY 17, 2023

Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation services. With approximately 30 clients representing a wide range of industries, InfoStream is often tasked with providing web copy, blog posts, and other written content as part of each client’s digital marketing strategy.

Transform 87

Transform Energy SEO Digital Marketing 87

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customer Journey 84

Customer Journey Customer Marketing Marketers 84

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Practical eCommerce - Marketing

JULY 17, 2023

Generative AI can boost productivity big time. Humans make average AI content excellent. The post Content Marketing with AI and Humans appeared first on Practical Ecommerce.

Content Marketing 82

Content Marketing eCommerce Marketing Marketers 82

Search Engine Journal

JULY 17, 2023

Contractors under pressure and low pay crucially shape Google's Bard AI chatbot, raising concerns over AI product quality. The post Underneath Google’s Bard AI: A Peek Into The World Of Human Training appeared first on Search Engine Journal.

Product 81

Product 81

Social Media Examiner

JULY 17, 2023

Are you serving the right creative with your Facebook ads? Wondering how to align your ad creative with what’s working right now? In this article, you’ll learn how to optimize your Facebook ads creative for current trends. Why Facebook Ad Creatives Matter for Marketers It's easy to assume that creatives are just part of what […] The post How to Improve Facebook Ad Performance With Optimized Creative appeared first on Social Media Examiner.

Marketing 81

Marketing Marketers 81

CMO Network

JULY 17, 2023

Urgency, however, does not mean strict adherence to quotas as Amazon has been accused of It has more to do with an employee mindset than operational way of being.

CMO 84

CMO 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

JULY 17, 2023

Unlock your SEO potential! Find out how to conquer content cannibalization and upgrade your keyword rankings. Access the on-demand webinar here! The post Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization appeared first on Search Engine Journal.

SEO 79

SEO 79

Hubspot Marketing

JULY 17, 2023

YouTube is one of the most popular platforms used for video hosting, with over 2 billion active monthly users. It's also a popular platform for enjoying podcasts, with 57.8% of podcast listeners in the U.S. listening to shows on YouTube. If you are producing a podcast , YouTube can help you: Reach a broader and more diverse audience Increase the discoverability of your podcast Increase engagement through liking, sharing, and commenting Build listener communities Below, we’ve outlined best practi

SEO 79

SEO Promotion Place Product 79

Buffer Marketing

JULY 17, 2023

Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. 💡 Schedule your YouTube Shorts in Buffer → YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise.

Affiliate Marketing 76

Affiliate Marketing Finance Product Branding 76

CMO Network

JULY 17, 2023

As more and more brands create loyalty programs, consumers are paying increased attention to what direct value the programs will provide them and if the time to join a.

Branding 68

Branding CMO 68

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Do you feel like your content marketing isn’t delivering the results you’d hoped for?

Content Marketing 65

Content Marketing Marketing Marketers Analytics 65

Vertical Response

JULY 17, 2023

Email marketing is one of the most effective ways to reach out to your potential clients and customers. However, before you can start sending emails, you need to build your email list. For small business owners, building an email list can be an overwhelming and daunting task. However, with the right tips and techniques, you can start building your email list today.

Whitepaper 62

Whitepaper eBook Email Marketing Advertising 62

Ariyh

JULY 17, 2023

Right on time to get your Ecommerce store in top shape for Black Friday and Cyber Monday. It’s here: The Science-based Playbook of Ecommerce Optimization In recent years, scientists have discovered hundreds of improvements for Ecommerce businesses. For example: How to easily make products look more attractive (e.g. Sharma & Kumar, 2022) The optimal moment to retarget cart abandoners (Li et al., 2020) How to frame promotions so that they convert better (e.g.

eCommerce 52

eCommerce Price Promotion Place 52

Six & Flow

JULY 17, 2023

HubSpot is a powerful platform that can greatly enhance your digital marketing efforts. With its numerous features and tools, it's important to understand how to make the most of this platform. In this article, we will provide you with 20 tips that will help you maximise your use of HubSpot and make your flywheel spin faster.

Digital Marketing 52

Digital Marketing Marketing Marketers 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Fractional CMO

JULY 17, 2023

Struggling to pick the right marketing ops agency out of 100s of agencies out there? Here are the 10 key pointers to help choose the right fit for you.

Marketing 52

Marketing Marketers 52

Duct Tape Marketing

JULY 17, 2023

5-Steps to Attracting Only Dream Clients written by John Jantsch read more at Duct Tape Marketing Craving a solid strategy to reel in profitable clients? You've landed at the right spot. This post will guide you through a strategic rethink of your marketing approach aimed at securing those top-tier clients. Let's set your business on the path to success.

Energy 50

Energy Marketing Strategy Marketing Plan Customer Journey 50

Welcome Software

JULY 17, 2023

If you want your features to stick, test them first. It doesn’t matter how fast you ship a feature. If they don’t align with the organization's goals, you’re likely to face failure. That’s where a test-and-learn approach comes into the picture. It challenges the usual ‘Success depends on praying’ approach and quantifies customer impact early and often.

Product 40

Product Key Performance Indicator Shipping Management 40

Marketing Insider Group

JULY 17, 2023

Without well-crafted CTAs , or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure of where to turn next. Would you believe me if I told you that 70% of small business B2B websites are missing a CTA? When you’re armed with a few different types of CTAs, you can guide your site visitors towards making a purchase with the click of a button.

eBook 89

eBook User-Generated Whitepaper Communications 89

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding