Aspiration Marketing
SEPTEMBER 27, 2023
In the world of search engine optimization (SEO), the anchor text holds a unique position of power and influence. It serves as the essential link between content relevance and user engagement. Join us as we uncover the secrets to effective SEO, where anchor text is the guiding force that can lead to contact marketing success.
The CMO Survey
SEPTEMBER 27, 2023
AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, While Marketing Spending Dampens: Marketing leaders are more optimistic about the U.S. economy, but inflation and its attendant uncertainty c
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CMO Network
SEPTEMBER 27, 2023
The Kansas City Chiefs tight end was already scoring big with sponsors. Then he went on a date in Arrowhead Stadium. Now advertisers—and millions of Swifties—see him as quite the catch.
Search Engine Land
SEPTEMBER 27, 2023
At least 26 of the top 100 most popular websites – and 242 of the top 1,000 – are now blocking GPTBot , the web crawler OpenAI introduced Aug. 7, according to an updated analysis. That’s a 250% increase since last month, when just 69 of the top 1,000 websites had blocked GPTBot , according to an updated analysis from AI content and plagiarism service Originality.ai.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
SEPTEMBER 27, 2023
Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. The blueprint helps marketers map where tools fit in their organization’s stack.
Search Engine Land
SEPTEMBER 27, 2023
The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 27, 2023
Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your business to search engines, which helps make your website more relevant for certain search queries.
Martech
SEPTEMBER 27, 2023
One of the things I love about my work is reading through the various research reports available. They provide great insight into the market and help me as I continue to advise my clients. So, I was pretty excited when MarTech released its 2023 Replacement Survey. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it.
Search Engine Land
SEPTEMBER 27, 2023
Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers with access to real-time search information,” according to Yusuf Mehdi, corporate vice president and consumer chief marketing officer, in a company blog post.
Hubspot Marketing
SEPTEMBER 27, 2023
If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for increasing your productivity. In fact, Google Drive has more value than meets the eye.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
SEPTEMBER 27, 2023
Open AI has reenabled the Bing search feature it has added to its ChatGPT AI service after temporarily disabling the feature in early July. “ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It is no longer limited to data before September 2021,” wrote OpenAI on X.
Martech
SEPTEMBER 27, 2023
Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.
Search Engine Land
SEPTEMBER 27, 2023
Google Optimize will not be available after Sept. 30. This means you will no longer be able to create or edit experiments, personalizations, or view experiment reports after this date. However, you will still be able to run A/B tests in Google Analytics 4. Why we care. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience.
Martech
SEPTEMBER 27, 2023
Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
SEPTEMBER 27, 2023
YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. Abortions. Eating disorders. This means content that addresses these topics without going into graphic detail can now be fully monetized.
Rock Content
SEPTEMBER 27, 2023
You probably already know what a buyer persona is (and if you don’t, I recommend reading this post ) and its importance within a marketing strategy. However, you might still feel uncertain about defining your brand’s persona(s). Well, since Artificial Intelligence has become the buzzword of the moment, in this article I’m going to show you how to use AI to make your personas more precise using the AI Persona Builder.
Zumvu
SEPTEMBER 27, 2023
Addressing customer issues quickly is not merely a strategy to distinguish your brand; it's an imperative for survival in today's fiercely competitive marketplace.
Hubspot Marketing
SEPTEMBER 27, 2023
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought on as a strategic adviser.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hootsuite
SEPTEMBER 27, 2023
Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts.
Content Marketing Institute
SEPTEMBER 27, 2023
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
Search Engine Land
SEPTEMBER 27, 2023
Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.
Zumvu
SEPTEMBER 27, 2023
The very first commercial advertisement was shown on TV in 1941. It was only 10 seconds long and had an audience of 4,000 people.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Businesses Grow
SEPTEMBER 27, 2023
In 2019, I published my most popular book, Marketing Rebellion: The Most Human Company Wins. Chapter 8 included a Manifesto for Human Marketing that became a guidepost for a generation of marketers who aspired to do something greater than trick people into clicking links. The Manifesto was a blueprint for human marketing at scale, and it became a sensation.
Search Engine Land
SEPTEMBER 27, 2023
Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti
Rock Content
SEPTEMBER 27, 2023
Marketing is essential for businesses of all shapes and sizes, but many small companies often can’t afford it. Or, they will try for a little while, not see immediate results, and then give up. To alleviate the problems that come from marketing, small businesses can turn to consulting firms like yours. Fortunately, running a marketing consulting firm has never been easier.
CMO Network
SEPTEMBER 27, 2023
The days leading up to the NFL season’s opening game are a whirlwind of anticipation and excitement.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
illumin
SEPTEMBER 27, 2023
This bold and colorful campaign from Adidas was launched this year to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Play Until They Can’t Look Away impactfully showcases the talent of some of the world’s greatest soccer players. With appearances from Alessia Russo, Lena Oberdorf, and Mary Fowler, this ad gives audiences a small taste of the skill they’ll see in the FIFA tournament.
Hubspot Marketing
SEPTEMBER 27, 2023
Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.
Rock Content
SEPTEMBER 27, 2023
Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing , upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts.
Influence & Co
SEPTEMBER 27, 2023
Take this quiz to discover your preferred brand writing voice and learn how to strike the right voice in your content marketing.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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