Hubspot Marketing
APRIL 13, 2022
Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates.
Internet Marketing Ninjas
APRIL 13, 2022
Indexation has long been a popular dilemma in an SEO community as we naturally want Google to capture our new URLs quickly, but there’s no sure-fire way to force Google to do that. Lately Google has been notoriously slower at indexing URLs which has caused an SEO community to try all the old and new ways to get Google to index URLs faster. To discuss URL indexation Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have come together to try and build a list of way
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Content Marketing Institute
APRIL 13, 2022
Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.
Search Engine Journal
APRIL 13, 2022
Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of Google Ads Extensions & What They Do appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
APRIL 13, 2022
Google has updated the webmaster guidelines document to add that automatically generated content is against the guidelines only when it is "intended to manipulate search rankings." This was added to the main webmaster guidelines here the other day and has been added to the specific document a few months ago.
Search Engine Journal
APRIL 13, 2022
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The post YouTube’s Keyword Research Tool Available To Everyone This Month appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
APRIL 13, 2022
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages? The post Amazon Raises Affiliate Commission Rates appeared first on Search Engine Journal.
CMO Network
APRIL 13, 2022
Consumers are exercising their power of choice, signaling a quest for pioneering digital and hybrid experiences. Dynamic leaders can retain and attract customers on all fronts by innovating their digital services to create new value-added experiences online and in hybrid phygital touch points.
Search Engine Land
APRIL 13, 2022
“Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle,” the company clarified.
CMO Network
APRIL 13, 2022
It's widely know that customer service agents have recently been experiencing higher levels of abuse. But, new research from Netomi shows that that many agents are also abusing their customers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Many Chat
APRIL 13, 2022
WhatsApp is a great channel to directly engage with customers. Its end-to-end encrypted chat, voice, and video call functions allow brands to virtually partake in two-way conversations that would usually occur in a real-life location like a physical store. Because there are no cellular services involved, WhatsApp is a reliable channel businesses can use to send delivery alerts and purchase confirmations as well as offer customer support worldwide.
Quikly
APRIL 13, 2022
When it comes to your consumers, there’s no end to the things you want to know. What do consumers find valuable ? How do consumers make decisions ? What causes consumers to love a brand ? But the underlying question remains: What makes consumers buy a product?
Many Chat
APRIL 13, 2022
Leads will come and go over the course of your business’s lifetime, but the quicker you can identify, sort, and capitalize on your top leads, the greater your chances will be of closing a sale. Lead scoring with AI uses calculated information to make the best decisions on which customers to pursue, which to nurture, and which to throw out altogether.
Martech
APRIL 13, 2022
Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
APRIL 13, 2022
In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar? The post Marketing In The Metaverse [Podcast] appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 13, 2022
Google's John Mueller was asked if Google Search Console will show links from a redirected domain to the new domain in the links report in Search Console. The answer is yes, if the links are being redirected and you did a site move from domain A to domain B, the links pointing to domain A will show up as pointing to domain B.
Search Engine Journal
APRIL 13, 2022
A Remote Code Execution Vulnerability discovered in the Elementor Website Builder plugin that can lead to full site takeover. The post WordPress Elementor Plugin Remote Code Execution Vulnerability appeared first on Search Engine Journal.
Search Engine Land
APRIL 13, 2022
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 13, 2022
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine. The post AdSense Pausing Monetization On Some Ukraine Related Topics appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 13, 2022
Alan Kent from Google was asked if if product comparison posts like comparing one product against another "count as reviews in the eyes of Google and, more importantly, the Product Reviews Updates?" Alan sent not necessarily.
Search Engine Journal
APRIL 13, 2022
Whether you’re new to Google Analytics, or a seasoned analyst, there's something new to learn. Get moving in the right direction with these top guides. The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal.
Search Engine Land
APRIL 13, 2022
Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them. .
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 13, 2022
Getting a law firm to rank at the top of Google Search is a big undertaking. Take the first step with this foundational guide. The post What’s The First Step In Law Firm SEO? appeared first on Search Engine Journal.
Litmus
APRIL 13, 2022
People are always on the move and email content should reflect this. By using live dynamic email content like countdown timers and showing recipients their nearest stores, you can serve email recipients with contextually relevant and up-to-date emails. There are several ways in which you can target subscribers using live dynamic email content, including: Location.
CMO Network
APRIL 13, 2022
A whopping 33.8 million people are identified as being of two or more races, up from 9 million in 2010, while the white population is ageing and shrinking by 8.6%.
Search Engine Land
APRIL 13, 2022
The new sustainability attributes will appear on Yelp business pages. In addition, Yelp will highlight attributes in search results.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
APRIL 13, 2022
How To Master The Secret Language Of Cues written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Vanessa Van Edwards. In this episode of the Duct Tape Marketing Podcast , I interview Vanessa Van Edwards. Vanessa is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages.
Search Engine Land
APRIL 13, 2022
Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results.
Search Engine Journal
APRIL 13, 2022
Learn more about the impact Meta's tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins. The post How Do Tracking Pixels Affect Site Speed? Ask The PPC appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 13, 2022
Here is a weird Google search interface test that is the more visual design but seems possibly broken. Google is showing a set of images in a snippet that has no URLs listed, is unrelated to the snippet above it or below it. It just shows images related to the queries.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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