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Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you're looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.
Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.
The humble landing page. Often neglected, this simple piece of content has the power to make or break a campaign. OK, that might be a bit hyperbolic; however, the landing page's inherent power to entice readers to take action is often overlooked or mishandled. To help you set up your campaign landing pages for success, we've pulled together some best practices, tips, tricks, and generally good ideas.
Curious about the benefits of decentralized social media? Wondering what tools and protocols to keep an eye on? In this article, you’ll explore decentralized social media and learn how the Farcaster protocol and Warpcast app work. What Are Protocols and Why Do They Matter to Web3? Almost everyone uses the internet every day, but not […] The post Decentralized Social Media: Farcaster and Warpcast appeared first on Social Media Examiner.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Pillar pages are a foundational part of your SEO strategy; leveraging them properly can be vital to your Google rankings. Pillar pages offer a high-level but comprehensive look at all aspects of a discussion or topic on a single web page, with branch outs with further, in-depth discussions in more detailed cluster blog posts that hyperlink to the pillar page.
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robrt Rose explains.
Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and knowledge constantly. It is also necessary to build various capabilities beyond your domain expertise. Take advantage of opportunities to develop interpersonal skills.
Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and knowledge constantly. It is also necessary to build various capabilities beyond your domain expertise. Take advantage of opportunities to develop interpersonal skills.
Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search Engine Journal.
Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.
Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. The post Google Enhances Bard’s Math & Logic Capabilities appeared first on Search Engine Journal.
Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal.
Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically detect and block those photos from displaying on business listings within the local search results? Google has released some information on its efforts to combat fake content and reviews in Google Maps and local search.
Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode. The post Social Ads: Connecting Performance & Metrics To Outcomes [Podcast] appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create.
TikTok Ad Masterclass Join Maxwell Finn, President of Unicorn Inventions and DigitalMarketer’s TikTok Marketing Expert, as he breaks down the Ford Method that will dramatically increase your creative output. Download The Ford Method Ad Checklist to follow along. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals.
Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority of search marketers are satisfied with their work.
Lexus has been running its new "Lexus Electrified" advertising campaign heavily during the March Madness college-basketball tournaments that culminate in the next few days.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of the advances we’ve developed in PaLM,” Jack Krawczyk, the Google executive leading up Bard and Google’s AI efforts, said on Twitter.
Being cool is what has allowed brands such as Nike or Apple to stand the test of time over several decades. The rules of the game have changed in an era where pushing the cool factor too far can backfire.
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by and take massive revenue hits as paid placements decline. We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience.
Success requires a plan–and that’s especially true when it comes to planning sales territories. A territory plan gives your sales team a framework to focus their efforts and maximize productivity. Whether you divide the plan by geography, customer type, industry, or other parameters is irrelevant – it’s up to you and what works best for your team. What matters is that it organizes the team, gets everyone on the same page, and ensures you’re targeting the right prospects.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, you see one of BuzzFeed’s AI-assisted content in your search results, here’s my recommendation: avoid it. That’s because BuzzFeed has published 20 low-quality travel articles under the byline “As Told to Buzzy.” They’re all super formulaic and written in the first-person point of
The Uncharted retreat experience has been intentionally designed as a practice space for this naturally harmonious way of leading, with various lengths of 11 - 25 days in Sri Lanka.
Is your manufacturing website putting your company’s best brand forward to recruit top talent? A dedicated career page can walk your brand’s talk as a best-in-class employer to attract better job candidates and help candidates apply for jobs more quickly. A career page can also serve as a home base for your workforce recruiting efforts. Read more » The post Top 10 Manufacturing Website Career Pages appeared first on Industrial Marketer.
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses that anyone can embrace.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Whether you’re trying to become a content creator or you want to tap into social media content for your business, now is a great time to get started on social media. Social media marketing has one of the best ROIs, and when you create high-value content, there’s no limit to how high interest in and demand for your business can soar. With that in mind, let’s dive into the world of social media content creation and how it all works.
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