Martech
JANUARY 17, 2025
When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers.
Hubspot Marketing
JANUARY 17, 2025
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Heres what we did, what worked (and what didnt), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here's the thing about big results: They dont come from trying everything at once.
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Martech
JANUARY 17, 2025
As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Establishing a presence in large language models (LLMs).
Hootsuite
JANUARY 17, 2025
Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JANUARY 17, 2025
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.
Hubspot Marketing
JANUARY 17, 2025
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place.
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Welcome Software
JANUARY 17, 2025
Marketing without measuring = throwing darts in the dark. You might hit something, but you are very unlikely to be making the most impact when you don't know what you're aiming at. By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. or create a little dart hole in your wall.
Content Marketing Institute
JANUARY 17, 2025
Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.
Hootsuite
JANUARY 17, 2025
A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. ULR shorteners make messy links look more polished, which is especially helpful on social media or in marketing materials, where space can be limited and presentation matters. Many of them also offer tracking features. This means they can tell you things like how many people clicked on your link, where the clicks came from, and even what time they occurred.
The CMO Survey
JANUARY 17, 2025
The post Why Martech Budgets Are Rising: Insights from the Latest CMO Survey appeared first on The CMO Survey.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Kuno Creative
JANUARY 17, 2025
Were thrilled to share that HubSpot has awarded Kuno the Content Experience Accreditation , formally recognizing us as a leader among marketing firms in strategic content creation, management and promotion. This credential is an endorsement of our expertise in helping clients create engaging, personalized experiences across digital channels using HubSpots powerful software.
The CMO Survey
JANUARY 17, 2025
The post Opinion: From AI to Retail Media 10 Trends for 2025 appeared first on The CMO Survey.
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