Fri.Jan 17, 2025

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15 content marketing metrics your platform must track

Welcome Software

Marketing without measuring = throwing darts in the dark. You might hit something, but you are very unlikely to be making the most impact when you don't know what you're aiming at. By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. or create a little dart hole in your wall.

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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

Hubspot Marketing

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Heres what we did, what worked (and what didnt), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here's the thing about big results: They dont come from trying everything at once.

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Social media advocacy: How to promote a cause in 2025

Hootsuite

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media.

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How to Create An Action Plan: A Straightforward Guide for Marketers

Hubspot Marketing

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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How to select a CMS that powers SEO, personalization and growth

Martech

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Establishing a presence in large language models (LLMs).

SEO

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Microsoft Clarity launches Google Ads integration

Martech

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.

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Why Culture Is Key to Brand Marketing’s Influence

Content Marketing Institute

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.

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3 must-follow marketing copy rules to win your prospects’ trust

Martech

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers.

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Top 10 URL shorteners for better link tracking in 2025

Hootsuite

A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. ULR shorteners make messy links look more polished, which is especially helpful on social media or in marketing materials, where space can be limited and presentation matters. Many of them also offer tracking features. This means they can tell you things like how many people clicked on your link, where the clicks came from, and even what time they occurred.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Why Martech Budgets Are Rising: Insights from the Latest CMO Survey

The CMO Survey

The post Why Martech Budgets Are Rising: Insights from the Latest CMO Survey appeared first on The CMO Survey.

CMO
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Kuno Creative Achieves HubSpot Content Experience Accreditation

Kuno Creative

Were thrilled to share that HubSpot has awarded Kuno the Content Experience Accreditation , formally recognizing us as a leader among marketing firms in strategic content creation, management and promotion. This credential is an endorsement of our expertise in helping clients create engaging, personalized experiences across digital channels using HubSpots powerful software.

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Opinion: From AI to Retail Media – 10 Trends for 2025

The CMO Survey

The post Opinion: From AI to Retail Media 10 Trends for 2025 appeared first on The CMO Survey.