Martech
AUGUST 31, 2022
In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go.
Influence & Co
AUGUST 31, 2022
You’ve worked so hard on that piece of content. You did your homework. You crafted language that fits your brand values. You perfected it and published it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AWeber
AUGUST 31, 2022
We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses. You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you. And now is the perfect time.
Buffer Marketing
AUGUST 31, 2022
I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!). I found that "can-do" attitude inspiring and contagious, and it's amazing when things click that way.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
AUGUST 31, 2022
Make the most out of your Instagram posts by posting them at the right times. Here's what experts recommend. The post The Best Times To Post On Instagram appeared first on Search Engine Journal.
Sprout Social
AUGUST 31, 2022
Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
AUGUST 31, 2022
A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today.
Search Engine Journal
AUGUST 31, 2022
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.
Econsultancy
AUGUST 31, 2022
It’s now clear that the dramatic shift to online brought about by the pandemic is here to stay. Even as ecommerce drops back to pre-pandemic levels, many are sticking with online – making appointment bookings, shopping click-and-collect – as they’re enjoying the ease and convenience it offers. Greater investment in digital transformation has rendered the customer journey increasingly non-linear.
CMO Network
AUGUST 31, 2022
Netflix is futher building brand resonance the wildly successful "Stranger Things" brands via experiential marketing. Series regular and noted actor Matthew Modine made a suprise appearance at the Stranger Things Experience yesterday in Brooklyn, New York, much to the delight of fans.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
AUGUST 31, 2022
Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Read next: TikTok is setting the ground rules for social media.
ConsumerTalk
AUGUST 31, 2022
Today's CPG brands are always looking for ways to make their sweet or salty snacks more satisfying. Using healthy ingredients that taste good is one way to ensure consumers get the most from their snacking experiences and can be touted in CPG marketing campaigns to attract new users.
Martech
AUGUST 31, 2022
It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers right now. To understand what else is on their mind and how it may impact their buying, we put together a statistical overview. Read next: No matter the time of year, there’s a holiday you should be planning a campaign for.
Search Engine Journal
AUGUST 31, 2022
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads: How To Set Them Up appeared first on Search Engine Journal.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
AUGUST 31, 2022
Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each country has its own academic system.
Search Engine Journal
AUGUST 31, 2022
Get the keys to getting new prospects and distinguishing your brand in a cluttered market. The post Level Up Your Content Strategy – 5 Steps To SEO Success appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 31, 2022
Google's John Mueller said on Twitter that he is not aware of any recent search algorithm update that focused on links, outside of webspam algorithms. He said this when someone asked how relevant links will be in the future to Google's ranking algorithm.
Search Engine Journal
AUGUST 31, 2022
Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The Future Of Google Shopping [Podcast] appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
David Meerman Scott
AUGUST 31, 2022
The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole , just announced that his team will leave the Coastal Plain League to exclusively play its own version of baseball called “Banana Ball”.
Search Engine Journal
AUGUST 31, 2022
Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 31, 2022
On August 17th, Google seems to have removed the "see results about" disambiguation search feature from the Google mobile search results. They still show on desktop but on mobile, it is gone.
CMO Network
AUGUST 31, 2022
Airstream trailers long have been favorite playthings for movie and television directors to use as props and even sometimes in story lines. But this summer may have been the topper. T.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
AUGUST 31, 2022
Google has added a new section for products to the Google Business Profile guidelines. The section says "If you run a retail business, you can show nearby shoppers what you sell by adding your in-store products to your Business Profile at no charge.
GrowPowerful
AUGUST 31, 2022
Making the Case The adoption of Fractional leadership has been on the rise for years, particularly within finance (Fractional CFO), operations (Fractional COO), and HR (Fractional CHRO). But the demand for interim—or, fractional—sales and marketing models, which has recently become the driving factor behind growth and revenue for companies, is just now taking off.
Search Engine Roundtable
AUGUST 31, 2022
Google is testing a "browse places" search feature where it shows you place cards that you can swipe through and then click on. It is kind of like a new local pack grid view for restaurants, kind of.
Exposure Ninja
AUGUST 31, 2022
Shopify is one of the biggest eCommerce platforms in the world, with nearly 4 million eCommerce sites built on the platform. Since 2020 the number of Shopify stores has grown by over 200% , meaning that getting your eCommerce store in front of potential customers is becoming a challenge. Today, we’ll explain how to get your Shopify store to the top of Google using search engine optimisation , or SEO.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
yorCMO
AUGUST 31, 2022
Often, when CEOs are making marketing decisions that seem to have little ROI, difficult ROI, or no ROI, this process helps them find out how they don’t truly understand the customer's voice and their needs well enough, you have an edge over the competition. The post Speaking Your Customer’s Language appeared first on yorCMO.
CMO Network
AUGUST 31, 2022
Airstream likes to co-brand its trailers, and its latest such venture found a perfect partner: REI Co-op.
Search Engine Roundtable
AUGUST 31, 2022
Here is a recap of what happened in the search forums today.
OnDemand CMO
AUGUST 31, 2022
Any business person worth their salt will tell you that strategic marketing and booming sales are as strongly correlated as ice cream purchases and summer weather. Behind every solid product, sales sensation, and commercial movement is a smart, timely, and well-thought-out marketing campaign. This is a simple enough concept to grasp, but it’s harder to execute than it seems: in the plainest terms, good marketing works because it looks easy.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Expert insights. Personalized for you.
121 
Let's personalize your content