Hubspot Marketing
JUNE 23, 2023
There's a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don't do it well, you're missing out on potential subscribers, leads, and customers. In this post, we'll share how to write powerful introductions that turn casual browsers into readers.
Litmus
JUNE 23, 2023
Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).
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Hubspot Marketing
JUNE 23, 2023
Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages. This article will break down best practices for an effective email that will boost your next lead-nurturing campaign. 10 Email Copywriting Tips for Writing Better Marketing Emails We'll start with copywritin
Unbounce
JUNE 23, 2023
Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? You don’t need to polish your crystal ball, drop some tea leaves into a cup, or power up the flux capacitor in your DeLorean to find out. (Although that last one would be awesome. ) To look into the future of AI marketing , all you gotta do is open up your podcast player and listen to the second episode of Unprompted , where we ask th
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JUNE 23, 2023
We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. What if you pay for 1,000 new product descriptions, but only half of those products live one month later?
Content Marketing Institute
JUNE 23, 2023
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 23, 2023
HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. Here are the updates relevant for managers: Prospecting SDR/BDR workspace (beta) Coaching playlists (beta) AI content assistant for social media (beta) Content approvals for website pages, landing pages and blog posts Goal releases Create ad goals within ads (beta) Goals-based Workflows Weekly and custom goal durations Cus
Search Engine Land
JUNE 23, 2023
Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns. Target audience insights Understanding your target audience is paramount to running successful Google Ads campaigns.
Sachs Marketing Group
JUNE 23, 2023
Are you struggling with low conversions and high costs in your PPC advertising campaigns? The frustration that comes with pouring money into ads that don’t yield returns can be overwhelming. Imagine seeing your budget deplete rapidly without any significant improvement in sales or leads. Your competitors seem to be thriving while you’re left puzzled about what you might be doing wrong.
Search Engine Land
JUNE 23, 2023
Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
JUNE 23, 2023
Wondering how the mechanics of free mints work? Are you looking to add gamification to your NFT project? In this article, you’ll discover business lessons from the Killabears NFT project. NFTs for Business: The Opportunities Beyond PFPs It’s not a stretch to say that some of the most recognized NFT projects are profile picture (PFP)-based—NFTs […] The post Free Mints and Gamification: Lessons From Killabears appeared first on Social Media Examiner.
Six & Flow
JUNE 23, 2023
RevOps, or Revenue Operations , has emerged as a critical function in the modern business landscape. This multi-disciplinary approach is designed to align the various departments of an organisation and drive revenue growth and efficiency. To achieve this goal, RevOps relies on a set of key performance indicators (KPIs) which are used to measure progress and identify areas for improvement.
Martech
JUNE 23, 2023
As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three major Pega clients to understand their very different journeys. And we started with the business that is actually Pega’s oldest existing customer.
Six & Flow
JUNE 23, 2023
Choosing the right HubSpot agency partner to help you leverage HubSpot for your business growth is a crucial decision. With so many options available, it's essential to find an agency that you can trust to deliver results. At Six & Flow, we understand the importance of selecting the right partner. We offer a unique approach to go-to-market strategies that combines data-driven insights, creative strategies, and a deep understanding of the HubSpot platform.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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