Practical eCommerce - Marketing
JANUARY 15, 2024
Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results. The post Reddit Is a Marketing Goldmine appeared first on Practical Ecommerce.
Aspiration Marketing
JANUARY 15, 2024
Review web accessibility facts, risks, and the benefits it provides to businesses and users. Learn why and how to implement web accessibility effectively.
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Calvyn Lee Blog
JANUARY 15, 2024
The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their ad platforms to support audience targeting and measurement after third-party cookies go away.
Search Engine Land
JANUARY 15, 2024
Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot , the new name for the new Bing Chat experience , now has a paid version that costs $20 per month per user. This brings “a new premium subscription for individuals that provides a higher tier of service for AI capabilities, brings Copilot AI capabilities to Microsoft 365 Personal and Family subscribers, and new capabilities, such as the ability to create Copilot GPTs,” Microso
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Businesses Grow
JANUARY 15, 2024
This week marks the tenth anniversary of the most famous blog post I’ve written, and arguably one of the most well-known blog posts in marketing history. I am not one to reminisce or grow crazy over anniversaries, but publishing this post ten years ago was a unique, unexpected life experience and cultural moment worthy of explanation. Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
Buffer Marketing
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SocialPilot
JANUARY 15, 2024
Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.
Rock Content
JANUARY 15, 2024
If you incorporate SEO into your marketing and content strategies, you’ve probably come across articles emphasizing the importance of having backlinks on your site, right? However, as SEO professionals, we also face the following barrier: where to get quality backlinks? You’ve likely felt, as I have, that a significant amount of time and energy is needed to efficiently search for these links to achieve tangible results.
SocialPilot
JANUARY 15, 2024
While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Brands looking to get hold of the younger generation must pay attention to Snapchat.
Ariyh
JANUARY 15, 2024
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 25,492 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… AE Studio Finding the right talent to implement AI within your organization is extremely hard. According to Amazon, 75% of employers are having trouble finding qualified candidates with AI skills.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Buffer Marketing
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement
Welcome Software
JANUARY 15, 2024
In February 2020, Zoom had millions of weekly visitors to their site, all of whom were coming to Zoom.us to do a handful of activities. Flashforward a month later to March, and Zoom’s traffic spiked to tens of millions of visitors every week. Those visitors arrived to not only use Zoom for a couple of work calls per week, but to entirely reinvent how they interacted with colleagues, partners, teachers, students, and even friends and family.
Martech
JANUARY 15, 2024
Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy).
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