Mon.Feb 17, 2025

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Marketing

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

SEO 101
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Media Mix Modeling: What It Is and How to Use It [+ Examples]

Hubspot Marketing

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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10 Popular TikTok Trends You Must Know [2025]

SocialPilot

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.

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My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

Hubspot Marketing

Ive been designing images for websites for about seven years now, so Ive come across many tools that make the process simple. If you want to create or incorporate compelling images into your brands website for the first time and youre not sure how you're in luck. In this post, I'll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors.

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#MarketersBreakfast | Marketer Speed Dating Recap - The Secret to Networking 

Set Up

The Set up Marketer Speed Dating event is one of our personal favorite longstanding #MarketersBreakfast events because of the ease and quality of the connections fostered. Established Atlanta Brands and our Agency partners come together to mix, mingle, and enjoy one anothers company in a fast-paced, pitch-free environment where forming a genuine connection is at the core of the interaction.

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How to Add a Google Review Badge & Best Placement Tips

SocialPilot

Ever wondered how to showcase your best Google reviews right on your website? Thats where a Google Review Badge comes in ! Its a simple but powerful visual element that displays your Google reviews directly on your site, helping visitors see real customer feedback at a glance. Why does this matter? Well, trust is everything online. When potential customers see genuine, positive reviews, theyre more likely to choose your business.

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Supercharge Your Practice With Growthtech

The CMO Survey

The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.

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How to Increase Website Traffic Through Social Media? [Proven Strategies]

SocialPilot

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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9 Generative AI Data Analytics Tools Everyone Should Know About

Zumvu

The integration of generative AI has brought about a seismic shift in data analytics. Rather than just analyzing huge databases, these latest technologies and tools generate insights, trends, and predictions to empower informed business decisions.