Buffer Marketing
FEBRUARY 17, 2025
Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.
Martech
FEBRUARY 17, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu
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Marketing Insider Group
FEBRUARY 17, 2025
Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a
Hubspot Marketing
FEBRUARY 17, 2025
Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Businesses Grow
FEBRUARY 17, 2025
My new book is called Audacious: How Humans Win in an AI Marketing World. It’s a call to action for those who refuse to be left behind, as AI infringes on our work and our careers. I knew the book itself had to demonstrate the norm-bending path I outlined in the book … but how? The publishing industry is so boring, built on processes that have existed for more than 200 years.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SocialPilot
FEBRUARY 17, 2025
Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.
Set Up
FEBRUARY 17, 2025
The Set up Marketer Speed Dating event is one of our personal favorite longstanding #MarketersBreakfast events because of the ease and quality of the connections fostered. Established Atlanta Brands and our Agency partners come together to mix, mingle, and enjoy one anothers company in a fast-paced, pitch-free environment where forming a genuine connection is at the core of the interaction.
SocialPilot
FEBRUARY 17, 2025
Ever wondered how to showcase your best Google reviews right on your website? Thats where a Google Review Badge comes in ! Its a simple but powerful visual element that displays your Google reviews directly on your site, helping visitors see real customer feedback at a glance. Why does this matter? Well, trust is everything online. When potential customers see genuine, positive reviews, theyre more likely to choose your business.
Brian Solis
FEBRUARY 17, 2025
Originally posted at RetailSpaces At RetailSpaces, futurist and digital anthropologist Brian Solis took the stage to deliver a message that cut through the noise of AI and tech trends. While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
SocialPilot
FEBRUARY 17, 2025
Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting.
The CMO Survey
FEBRUARY 17, 2025
The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.
Zumvu
FEBRUARY 17, 2025
The integration of generative AI has brought about a seismic shift in data analytics. Rather than just analyzing huge databases, these latest technologies and tools generate insights, trends, and predictions to empower informed business decisions.
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