Search Engine Land

NOVEMBER 3, 2023

Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights.

Analytics 121

Analytics User-Generated Marketing Marketers 121

Martech

NOVEMBER 3, 2023

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

Customer Journey 115

Customer Journey Analytics Whitepaper Customer 115

Search Engine Land

NOVEMBER 3, 2023

The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking. 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like most of the other documents, it lacks the full context accompanying it.

Food 144

Food Finance Shipping SEO 144

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process.

Transform 111

Transform Marketing Plan Communications Analytics 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

NOVEMBER 3, 2023

Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, just like with App Engagement Ads. Automatically created Ad Strength assets.

Advertising 118

Advertising Advertisers Product Branding 118

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. While the above metrics are crucial to my marketing funnel and flywheel , a marketing report helps me further explore my findings and properly analyze the data to make the best decisions I can for my team and company.

Marketing 110

Marketing Marketers Analytics Energy 110

Martech

NOVEMBER 3, 2023

This article was co-authored with Dan Gutter , Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customer 105

Customer Retail Customer Journey Traditional Marketing 105

Search Engine Land

NOVEMBER 3, 2023

The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing, giving them the options of murder, accident or suicide.

User-Generated 104

User-Generated Branding Search Marketers Marketing 104

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 million promoting AI products and solutions through September 2023 — up from $10.9 million through 3Q 2022.

Advertising 102

Advertising Advertisers Promotion Communications 102

Search Engine Land

NOVEMBER 3, 2023

Stress, anxiety and burnout are rampant. With the worries of global conflicts, economic turmoil, and mass layoffs across industries, fear becomes a prominent feeling. We’re all a little on edge, waiting for that last-minute meeting invite or the “have a second?” Slack message. We’re worried by all the uncertainty, and it’s impacting our well-being and our work.

Search Marketers 104

Search Marketers Health Marketing Marketers 104

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

NOVEMBER 3, 2023

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.

CMO 86

CMO Marketing Marketers 86

Search Engine Land

NOVEMBER 3, 2023

If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for your well-being. When I tell people what I do, they often envisage me tapping away at the keyboard into the early morning hours, pizza boxes and half-drunk mugs of coffee littered around me.

SEO 97

SEO Communications Education Management 97

Kuno Creative

NOVEMBER 3, 2023

Brand is thoughtful, attractive design, yes. But it’s as much what you do, which is an extension of who you are. Brand is a value statement. Play ball.

Branding 83

Branding 83

Search Engine Land

NOVEMBER 3, 2023

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

Customer Journey 96

Customer Journey Analytics Whitepaper Customer 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Lynton Web

NOVEMBER 3, 2023

Your brand isn’t just a static, unchanging entity. It’s a fluid, ever-evolving thing with a physical and psychological presence in the world. When it’s created, you choose colors, tone of voice, imagery, and more. Included in all that planning is brand strategy. How do you want to portray your business to your target audience? In this blog, we’ll discuss what brand strategy is, why you need one, and how a marketing partner can help you put all the pieces together.

Branding 59

Branding Market Research Target Market Product 59

Welcome Software

NOVEMBER 3, 2023

Organizations are moving away from difficult, customized solutions to using a composable, best-in-breed stack that can scale and meet their exact needs. They are looking at composability for the flexibility and scalability that architecture provides. On top of that, both B2B and B2C businesses struggle to add new features in a timely fashion. Looking back, the commerce market has evolved from the monolithic architecture where you had the “all-in-one” code base.

B2C 52

B2C Fashion Place Promotion 52

illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. What is ad fatigue? Ad fatigue is a phenomenon that occurs when individuals are exposed to the same advertisement repeatedly and start to lose interest or become immune to its message. When an ad is initially launched, it tends to generate high levels of engagement and interest.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers User-Generated 52

Sachs Marketing Group

NOVEMBER 3, 2023

The cost of running Google Ads can vary greatly, with businesses spending anywhere from a few dollars per day to thousands per month. Your industry, chosen keywords, and competition level heavily influence this cost. Establishing a clear budget aligned with your marketing goals is essential for a cost-effective campaign. How much does it cost to run Google Ads for a small business?

CRM 52

CRM Retail Advertising Advertisers 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Exposure Ninja

NOVEMBER 3, 2023

We marketers all have the goal of generating leads for the business we work for. More importantly, we need high-quality leads that are likely to convert. Here are some of the top lead generation strategies you should be using in 2024 to help you get more of these all-important qualified leads. Let’s make 2024 your best year for leads and sales ever.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Six & Flow

NOVEMBER 3, 2023

As important as sales prospecting is, it comes with its fair share of challenges. These hurdles can lead to low productivity, burnout, and ultimately affect your sales results. While it’s easy to get discouraged, sales prospecting, being the first step of a sales process, is an art sales leaders should master to build a successful sales pipeline. In this blog, we’ll delve into the challenges faced during prospecting and how HubSpot can help you overcome these challenges.

Product 52

Product 52

Exposure Ninja

NOVEMBER 3, 2023

There’s a lot of news floating around about Google’s Gemini AI. We know it will impact marketers, but with the information out there at the moment, it’s difficult to understand how and why it will change the way we do marketing. This guide explains what Google Gemini AI is and how it will affect marketing. Key Google Gemini Insights for Marketers In a rush?

User-Generated 52

User-Generated Marketing Marketers SEO 52