Fri.Nov 11, 2022

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51 Online Side Hustle Ideas – Start Making Money Now!

Jeff Bullas

There are 9.5 million Amazon sellers globally, and on average, they make revenue of $26,000 to $810,000 annually with $300 billion in gross sales. . Why it matters. Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

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8 Holiday Giveaway Ideas To Boost Revenue

Hubspot Marketing

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You're in luck if you need fresh ideas for your holiday giveaways. I've put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales and Delight Customers.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage.

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The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Search Engine Journal

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Email Content Automation: What It Means and Why It’s Effective

Litmus

This piece originally appeared in Venture Beat. Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Organizations using advanced personalization generate 17% more revenue through their campaigns. 71% of consumers feel frustrated with impersonal experiences. .

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How to succeed in social without losing your sanity

Sprout Social

In early September, I had to write an article about corn. The Corn Kid took over social media, and as an Editorial Writer for Sprout, it was my job to cover it. In terms of workload, it wasn’t a heavy lift. But this article came with a new challenge. I had to wade through approximately 600,000 videos–all using the same sound–to get the content. To say it took a toll would be an understatement.

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Creating a DAO: The Fundamental Building Blocks

Social Media Examiner

Want to create a decentralized autonomous organization (DAO) to give all members a voice and vote? Wondering how to structure and grow a DAO? In this article, you’ll discover how to develop a thriving DAO. DAOs: A New Model for Structuring Organizations Many established organizations and institutions have evolved with strict hierarchies in place that […].

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The SEO career path: What it may look like and how to level up

Search Engine Land

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though. First, it’s important to understand that, while SEO stands for search engine optimization, it is also often used interchangeably to describe the people who do SEO (a.k.a., SEO professionals).

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Google: Some Old Links May Be Irrelevant (AKA Link Rot)

Search Engine Roundtable

Google's John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.

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The search marketer’s new imperative: Capturing first-party data

Search Engine Land

Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. . And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for adapting to the cookieless future. . What isn’t being talked about? The role that search plays in collecting that precious first-party data.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Letter From the Editor: Yes, We Have to Talk About Twitter. via @sejournal, @Amanda_ZW

Search Engine Journal

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers, journalists, and curious minds among us. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience.

SEO 82
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Search News Buzz Video Recap: Google Algorithm Update Maybe, Search Console Bugs & Mess, Google On AI Content, Google Ads Gets Buggy & More

Search Engine Roundtable

We had yet another biggish unconfirmed Google search ranking algorithm update on November 4th and 5th. Google also removed the annotation about the search features bug and added a Discover performance report bug to the list. The Google Search Console API is delayed a bit.

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Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question via @sejournal, @martinibuster

Search Engine Journal

Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter's functioning resign. The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question appeared first on Search Engine Journal.

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Top 5 Free Email Marketing Courses with Certifications

OnPassive Marketing

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. These five courses will teach you everything you need about email marketing, from basic campaign creation and automation techniques to how topics like frequency, timing, and segmentation should be handled when sending emails.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google Ads API v12 Updated Client Libraries & Code Examples

Search Engine Roundtable

Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.

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How to Accurately Forecasting PPC Leads

Six & Flow

If you're in the business of lead generation, then you know that forecasting is key. After all, no one wants to be caught off guard by a sudden influx or decrease in leads. But at the same time, you don't want to give your clients false hope by over-inflating your forecast. So how do you strike the perfect balance and accurately forecast paid leads ?

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Google Confirms Hreflang Link Tags Don't Need To Be Hierarchical

Search Engine Roundtable

Google's John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that "it doesn't matter" on Twitter.

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Google Goose Park Photos & Videos

Search Engine Roundtable

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google Ads Editor v2.2 Adds Asset Library Access, Easier Ad Scheduling, Improved Notifications & More

Search Engine Roundtable

Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker access to the Asset Library, easier ad scheduling, improved notifications, and more.

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Daily Search Forum Recap: November 11, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Bing Tests AI Chat Feature At Top Of Search Results

Search Engine Roundtable

Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let's chat feature from Bing for a while now but not at the top, featured snippet area.

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