Fri.Sep 27, 2024

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How SEO can work with digital marketing teams

Search Engine Land

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.

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15 AI tools you should use for SEO

Search Engine Land

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.

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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Introducing Optimizely Personalization 

Welcome Software

Personalization is more important than ever to our customers—because it's more important than ever to their customers. Providing an impersonal experience almost guarantees you’ll drive customers away. In fact, 76% of customers become frustrated when they're not met with personalized interactions. But personalization is a challenge for many brands.

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Where LinkedIn’s AI Move Went Wrong

Content Marketing Institute

LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).

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Ali Schwanke: Spotlight on the expert

Martech

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.

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Landing page optimization in 2025

Welcome Software

So, you want to optimize a landing page for lead generation. Back in the day, adding a catchy headline and a flashy CTA button on your landing page was enough to make it rain leads. However, those days are as dead as MySpace. Because ttraditional Landing Page Optimization (LPO) tips don't work anymore. Your visitors aren't just nameless, faceless clicks anymore.

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The First 5 Things I’d Do if I Were Starting My Business Over Today

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it a ‘life inventory’ where I scoop up everything I’m working on, learning, and feeling, and ask myself about what’s going well and what needs to shift.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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HubSpot's "Became a [Lifecycle Stage] Date" Property Is Going Away — Are You Ready for the Change?

Lynton Web

As a HubSpot user, you've likely received an alert about an upcoming change to some crucial properties. If you haven't paid attention to it yet, now's the time. HubSpot is sunsetting the "Became a [Lifecycle Stage] Date" properties on November 20, 2024. This change is significant and requires action to ensure your HubSpot portal continues to function smoothly.