Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

Digital Marketing 114

Digital Marketing SEO PR Copywriting 114

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.

Advertisers 123

Advertisers Advertising Branding User-Generated 123

Content Marketing Institute

SEPTEMBER 27, 2024

LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).

Branding 100

Branding 100

Martech

SEPTEMBER 27, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.

CMO 68

CMO Health CRM Advertisers 68

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Lynton Web

SEPTEMBER 27, 2024

As a HubSpot user, you've likely received an alert about an upcoming change to some crucial properties. If you haven't paid attention to it yet, now's the time. HubSpot is sunsetting the "Became a [Lifecycle Stage] Date" properties on November 20, 2024. This change is significant and requires action to ensure your HubSpot portal continues to function smoothly.

User-Generated 52

User-Generated Communications Management Customer 52

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships.

Branding 68

Branding Food Entertainment Retail 68

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.

SEO 119

SEO Transform User-Generated Analytics 119

Welcome Software

SEPTEMBER 27, 2024

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Hubspot Marketing

SEPTEMBER 27, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it a ‘life inventory’ where I scoop up everything I’m working on, learning, and feeling, and ask myself about what’s going well and what needs to shift.

Transform 98

Transform Price Energy Health 98

Welcome Software

SEPTEMBER 27, 2024

Personalization is more important than ever to our customers—because it's more important than ever to their customers. Providing an impersonal experience almost guarantees you’ll drive customers away. In fact, 76% of customers become frustrated when they're not met with personalized interactions. But personalization is a challenge for many brands.

Customer loyalty 52

Customer loyalty SEO Product Customer 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Martech

SEPTEMBER 27, 2024

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years. The effort started with an “advanced notice of potential rule making” in November 2022.

Influencer Marketing 117

Influencer Marketing Management Promotion Advertisers 117