Aspiration Marketing
MARCH 25, 2024
Effective communication is paramount for marketing managers to succeed in today's competitive business landscape. Whether it's conveying brand messages to target audiences, collaborating with internal teams, or fostering relationships with external stakeholders, communication skills are essential for driving marketing initiatives forward. Want to upgrade your communication skills?
Martech
MARCH 25, 2024
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.
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Search Engine Land
MARCH 25, 2024
Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change was rolled out to encourage users to explore different parts of the platform, not just posts. Why we care. This update represents as opportunity to get your brand’s account discovered by high-value consumers.
Businesses Grow
MARCH 25, 2024
Unable to sleep one night, I mindlessly scrolled Instagram. The platform’s algorithm learned I love nature and served up the most mesmerizing video of butterflies in a rainforest. The vibrancy and patterns of the wings seemed surreal. And I wondered … is it real? This will be the number one question facing markers, beginning right now. The future of misinformation and deep fakes we’ve been dreading is here.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
MARCH 25, 2024
Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. It’s about using that data to outsmart the competition and capture your audience’s attention.
Martech
MARCH 25, 2024
In September 2023, the E.U. designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. The deadline for compliance passed earlier this month and Alphabet, Apple and Meta have been identified as subjects of the first probes for non-compliance. Asked about the speed with which the E.U. is acting, commissioner for internal market Thierry Breton said: “The law is the law.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
AWeber
MARCH 25, 2024
The number one most important factor in all of email marketing is deliverability. Why? Because when you send an email to your audience the goal is to get seen, opened, and clicked. But if your emails never make it to your audience’s inbox, then there is no reason to send an email. Learn what may be impacting your email deliverability and how to improve the likelihood of your email making it into your audience’s inbox.
Sprout Social
MARCH 25, 2024
If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.
Martech
MARCH 25, 2024
Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day S
Digital Marketer
MARCH 25, 2024
As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. I needed to take back control of my business. And I am charging you to do the same. While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MARCH 25, 2024
There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.
Hubspot Marketing
MARCH 25, 2024
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study , over half of fans (51%) watch March Madness on the job.
Traackr
MARCH 25, 2024
Strong creator relationships have the power to positively impact your influencer marketing ROI. Here’s how to get those relationships right.
Backlinko
MARCH 25, 2024
SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023. Their no. 1 SEO software of choice? Semrush. If you’re just looking for one tool, go with Semrush. We spend about $10,000 a month on a Semrush subscription.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
MARCH 25, 2024
As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing ecosystem. CMOs consistently name this one of the biggest barriers to smooth marketing operations and achieving desired results. However, the solution isn’t just better communication or coordination between isolated teams and roles.
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