Influence & Co
APRIL 27, 2022
Updated on April 27, 2022. Originally published on Nov. 6, 2014. As a marketer, you’re up-to-date on all the latest brand-building techniques. Your company has a killer blog and an airtight social media strategy , and you’re already thinking about how you can use TikTok to connect with your target audience.
Search Engine Journal
APRIL 27, 2022
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30 Billion Views Per Day appeared first on Search Engine Journal.
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Martech
APRIL 27, 2022
Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them.
Search Engine Journal
APRIL 27, 2022
Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
APRIL 27, 2022
Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem. When Twitter launched, messages were limited to 140 characters.
Search Engine Journal
APRIL 27, 2022
Google may update your local listings anytime, even without your knowledge. Here's why along with a step-by-step process to resolve any errors that appear. The post 4 Top Reasons Your Google Business Profile Information Keeps Updating appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Six & Flow
APRIL 27, 2022
It's time to consider the importance of paid media efforts within the B2B eCommerce market. How can biddable media - or more specifically an integrated digital marketing channel mix - provide an intuitive omnichannel experience and win you a slice of the $12 trillion pie?
Martech
APRIL 27, 2022
Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. What it does. It will show what data each developer is collecting, if they share it, and their security practices (such as whether they encrypt the data while in transit). It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation.
Industrial Marketer
APRIL 27, 2022
The industrial buying journey has changed significantly in recent years, shaking up the buyer’s awareness stage, the consideration phase, and the decision-making process. The pandemic was a black swan event that accelerated the evolution from trade shows and personal sales networks to a digital-based approach that involves buying committees and an elongated, non-linear process.
Martech
APRIL 27, 2022
E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It analyzes the network used (VPN, data center, etc.) and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
APRIL 27, 2022
The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 27, 2022
Find out what the day to day of an SEO consultant looks like and the most important considerations if you are becoming one. The post Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success appeared first on Search Engine Journal.
Search Engine Land
APRIL 27, 2022
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Please visit Search Engine Land for the full article.
Martech
APRIL 27, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how can you really be sure it’s the right time to engage a customer? First, marketers need to let go of archaic strategies.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
APRIL 27, 2022
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true? Please visit Search Engine Land for the full article.
Content Marketing Institute
APRIL 27, 2022
Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips.
Search Engine Roundtable
APRIL 27, 2022
Google may be testing displaying images thumbnails on the left side of the search result snippets. At first, when Kunjan Shah sent this to me on Twitter, I thought it was a Google bug. But then others like Brent D. Payne showed it to me on YouTube as well and I am thinking now Google might be testing this.
Search Engine Land
APRIL 27, 2022
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers. Please visit Search Engine Land for the full article.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
APRIL 27, 2022
Danny Richman created an AI version of John Mueller of Google named MuellerBot. It was built off a GPT-3 powered script to answer SEO questions as if John Mueller himself answered them. It is pretty fun and sometimes scary accurate.
Hubspot Marketing
APRIL 27, 2022
Starting a new job? Then it's time to put your best foot forward. Specifically, you've got to show up to your new job, make a great first impression, and contribute something of value. No biggie, right? To crush your new gig right from the get-go, you need to prepare for the first day. Below are 20 of our favorite tips to help you do just that. Tips for Having a Great First Day. 1.
Search Engine Roundtable
APRIL 27, 2022
When you try to access the Google Business Profile Manager at google.com/business, Google will prompt you with a notice that "you can no longer manage your business here" from early 2022. After you login and click on a business, you are presented with this notice.
Search Engine Journal
APRIL 27, 2022
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here. The post 7 Things You Need To Know About The Digital Services Act (DSA) appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
APRIL 27, 2022
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 27, 2022
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. The post Google Search Allows Removal Of Personally Identifiable Information appeared first on Search Engine Journal.
Zumvu
APRIL 27, 2022
Email marketing is the use of email messages to market a product, service or event. Email Marketing has been around since the late 1990s.
Search Engine Roundtable
APRIL 27, 2022
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click upgrade tool for Smart Shopping.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
APRIL 27, 2022
Enterprise sites often have complex and large-scale scenarios with duplicate content. Use specific techniques and steps to mitigate and manage content to avoid SEO issues. The post How To Handle Duplicate Content At Enterprise Scale appeared first on Search Engine Journal.
Quikly
APRIL 27, 2022
Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating.
Search Engine Journal
APRIL 27, 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022. The post TikTok Most Downloaded App In Q1 2022 appeared first on Search Engine Journal.
Zumvu
APRIL 27, 2022
eCommerce conversion rates are adequate indicators of your online marketing strategy's success.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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