Martech

OCTOBER 19, 2022

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.

Customer 141

Customer Transform Direct Mail Retail 141

Search Engine Roundtable

OCTOBER 19, 2022

Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards and at the manager account level.

Management 131

Management Customer 131

Search Engine Journal

OCTOBER 19, 2022

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. . The post Google Spam Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

SEO 131

SEO 131

Search Engine Roundtable

OCTOBER 19, 2022

I spotted this interesting statement from Google's John Mueller on Twitter the other day. He said "In my 15 years at Google, I haven't run across a site whose ranking is secretly being controlled by outsiders. I couldn't imagine that being the case.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.

Content Marketing 123

Content Marketing Marketing Marketers 123

Search Engine Roundtable

OCTOBER 19, 2022

Google is now showing a "trending now" box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly rolling out.

Product 123

Product 123

Search Engine Land

OCTOBER 19, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic!

SEO 114

SEO Whitepaper 114

Search Engine Roundtable

OCTOBER 19, 2022

Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going away.

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110

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable.

Energy 105

Energy Retail Branding Product 105

Search Engine Journal

OCTOBER 19, 2022

Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm Works & Optimizing For It appeared first on Search Engine Journal.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Quikly

OCTOBER 19, 2022

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

B2C 104

B2C Marketing Marketers 104

Search Engine Journal

OCTOBER 19, 2022

Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine Journal.

Advertising 103

Advertising Advertisers Marketing Marketers 103

Hubspot Marketing

OCTOBER 19, 2022

A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Here’s a selection of tried and tested methods along with the tools that will help you put your best foot forward. Table of Contents.

Copywriting 102

Copywriting Non-Profit Management Content Marketing 102

Search Engine Journal

OCTOBER 19, 2022

Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results. The post 6 Keys Your Business Needs To Win With Your Marketing Agency appeared first on Search Engine Journal.

Marketing 102

Marketing Marketers Digital Marketing Advertising 102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

OCTOBER 19, 2022

Google is rolling out a new search ranking algorithm update targeting the more spammy side of the search results. The company is calling this update the “October 2022 spam update.” It should take about a week to fully roll out and be noticed in the search results. Google said this update is global and affects all languages. What are spam updates.

SEO 100

SEO 100

Search Engine Journal

OCTOBER 19, 2022

Investing in link-worthy assets will pay off in the long run. Here's how to start building them as a reseller business. The post How Can Resellers Create Linkable Assets & Build Better Links? appeared first on Search Engine Journal.

SEO 102

SEO 102

CMO Network

OCTOBER 19, 2022

It was the first time that leading philanthropists, such as Jeff Bezos and Laura Turner Seydel, were brought together with key religious individuals such as Cardinal Pietro Parolin, the Pope’s Secretary of State, and by Cardinal Peter Turkson, chancellor of the Pontifical Academy of Sciences.

CMO 98

CMO 98

ConsumerTalk

OCTOBER 19, 2022

Now that we've entered the last quarter of the year, CPG marketing experts and foodies alike are looking forward to food trends that may carry into 2023. Here are some trends that seem most likely to have staying power into the coming year.

Food 98

Food Marketing Marketers 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

OCTOBER 19, 2022

Google seems to be testing a new local feature that has a section named "preview this place." This shows an image carousel from the local business profile of that business in search.

Place 96

Place 96

Econsultancy

OCTOBER 19, 2022

It’s a challenging time for businesses of all kinds but particularly within retail, as the cost of living impacts consumer spend on non-essential products. Beauty might be classed as non-essential, but the ‘Lipstick Index’ – the theory that sales of affordable luxuries rise during economic downturns – indicates that it still holds intrinsic value for consumers.

Retail 92

Retail Product Influencer Marketing eCommerce 92

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Search Engine Land

OCTOBER 19, 2022

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On the agency side, things seem to be going well. KPIs are in line with established goals, there’s a strategy in place for the next few months, weekly calls haven’t surfaced any concerns, and there’s a healthy test-and-learn methodology in place for cre

Communications 90

Communications eCommerce Advertising Advertisers 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

OCTOBER 19, 2022

For decades, companies have fought hard to retain customers, pushing the ‘customer is always right’ mantra to its limits. Staff shortages and the need to cut costs during the pandemic have challenged this approach. Forever?

Customer 91

Customer CMO 91

Search Engine Journal

OCTOBER 19, 2022

Is there a direct relationship between spelling and grammar and search rankings? Here's what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on Search Engine Journal.

SEO 89

SEO 89

Digital Marketer

OCTOBER 19, 2022

As a growing female course creator getting started on TikTok, you must keep posting content. Keep in mind that you are in a crucial growth stage and cannot afford to starve your audience of content, even when you don’t feel like it. This is why I love scheduling my TikTok videos on a desktop. When I introduced my coaching career on Tiktok and amassed a great audience, I knew I needed help to escape burnout.

Analytics 80

Analytics Branding Social Media Marketing Video Marketing 80

Search Engine Journal

OCTOBER 19, 2022

WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks. The post WordPress Security Release Fixes 16 Vulnerabilities appeared first on Search Engine Journal.

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88

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

OnPassive Marketing

OCTOBER 19, 2022

Whether you’re trying to build your list, have a lead that needs nurturing, or is just starting and want to get some basics under your belt, this article will show you the 5 T’s of email marketing that you can use to make your emails more effective. Five T’s Of Email Marketing. The 5 T’s of email marketing are targeted, transactional, timeless, tactical, and triggered.

Email Marketing 79

Email Marketing Marketing Marketers Marketing Strategy 79

Influence & Co

OCTOBER 19, 2022

This article was co-authored by Mackenzie Christian and McKayla Helm.

Finance 109

Finance Content Marketing Marketing Marketers 109

Search Engine Roundtable

OCTOBER 19, 2022

Here is a recap of what happened in the search forums today.

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David Meerman Scott

OCTOBER 19, 2022

Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.

Product 67

Product Market Research Marketing Marketers 67

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding