Litmus

APRIL 10, 2024

What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.

Shipping 105

Shipping Customer Journey Promotion eCommerce 105

Customers.ai

APRIL 10, 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. [graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.

eCommerce 126

eCommerce Customer Journey Shoppers Direct Mail 126

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platfo

Advertisers 125

Advertisers Advertising Performance Marketing Search Marketers 125

Content Marketing Institute

APRIL 10, 2024

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.

SEO 119

SEO 119

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Social Media Examiner

APRIL 10, 2024

Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? In this article, you’ll discover how to leverage your personality to build client trust and supercharge sales. Becoming the Public Face of Your Brand As a marketing agency owner, deciding whether to become the public face of your […] The post Personal Branding Tips for Agency Owners appeared first on Social Media Examiner.

Branding 119

Branding Social Media Marketing Marketing Marketers 119

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. But those days are over. Today’s consumers are digital detectives with a wealth of information at their fingertips.

Product 113

Product Transform User-Generated Management 113

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 113

CRM Inbound Marketing CMO Management 113

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the landscape of creator monetization has changed completely.

Affiliate Marketing 110

Affiliate Marketing Non-Profit Finance Promotion 110

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences.

Product 110

Product Retail Email Marketing Marketing Strategy 110

yorCMO

APRIL 10, 2024

Leverage the power of AI to revolutionize customer engagement. Discover how personalized experiences can drive a 40% revenue increase. The post How AI Can Transform Customer Engagement appeared first on yorCMO.

Transform 105

Transform Customer 105

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Rock Content

APRIL 10, 2024

Have you ever visited the third or fourth page of Google’s search results? You might find some amazing gems hidden there. But they’re so buried that it’s difficult to find or need them—after all, you already have several other pages of tailored results shown first. Think about that as you work on your brand’s website. Do you see a steady amount of traffic or just a trickle, and you hope it will grow exponentially in the weeks, months, and years to come?

SEO 98

SEO Copywriting Branding Product 98

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals , Google Business Profile (GBP) guidelines and how folks search for places, a lot is happening within Maps.

User-Generated 97

User-Generated Advertising Advertisers Promotion 97

InTouch Marketing

APRIL 10, 2024

Coming up with new ideas and fresh content can be a challenge. Learn three new ways to spice up those boring blog posts you have been writing.

Inbound Marketing 105

Inbound Marketing Marketing Marketers 105

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

Promotion 86

Promotion Product Marketing Strategy Management 86

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Marketing Insider Group

APRIL 10, 2024

It’s a tough world out there. Brands are competing against one another to reach the same audience pool. Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. The result? Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. This is a big ask, especially with more and more brands entering the marketplace every year.

Marketing Strategy 72

Marketing Strategy Marketing Marketers Price 72

Businesses Grow

APRIL 10, 2024

One of my podcast co-hosts, Amanda Russell, has an incredibly tough marketing problem. She is on the cutting edge of a movement that could overturn sports as we know it. Traditional sports training is destroying the mental and physical health of young women. In some cases, it is taking their lives. The research is there. Women are speaking out. But how do you get the world to pay attention, especially when it threatens careers, storied sports teams, the Olympics, and a multi-billion-dollar indus

Health 69

Health Marketing Marketers Email Marketing 69

Customers.ai

APRIL 10, 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.

eCommerce 52

eCommerce Customer Journey Shoppers Direct Mail 52

Orbit Media Studios

APRIL 10, 2024

By Andy Crestodina Nervous? Sweaty palms? The website launch date is coming soon. What if everything goes wrong? What if you lose your rankings in Google?? Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings, less traffic, fewer leads. If your current website ranks high and gets traffic from search engines, the idea of a website redesign may be terrifying.

SEO 111

SEO Analytics Place CMO 111

Advertisement

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Aspiration Marketing

APRIL 10, 2024

Imagine creating a single blog post and effortlessly turning it into engaging social media content, website copy, or even an informative podcast episode. Sounds too good to be true? The HubSpot Content Hub makes this a reality. By streamlining content management and maximizing its reach, the HubSpot Content Hub empowers businesses to get more value from their content marketing efforts - saving you time and money.

Content Marketing 220

Content Marketing Management Marketing Marketers 220

Duct Tape Marketing

APRIL 10, 2024

Mastering Delegation: How to Transform Your Business and Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation.

Transform 81

Transform Copywriting Management Communications 81

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Why? Because there isn’t any. The landscape has changed significantly due to pandemic disrupting the schedule and ways people connect on social media.

Gen Z 104

Gen Z Social Media Marketing Analytics Video Marketing 104