Practical eCommerce - Marketing
MARCH 16, 2023
Artificial intelligence can streamline an email marketing program. But it's not perfect. The human element drives performance. The post AI for Email Marketing appeared first on Practical Ecommerce.
Aspiration Marketing
MARCH 16, 2023
In this edition of our Leadership Spotlight series, we had a Q&A with Vasile Tiple about his role as the Founder of Goodlegal.io, a leading legal infrastructure platform.
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Content Marketing Institute
MARCH 16, 2023
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
Search Engine Journal
MARCH 16, 2023
Explore AI-powered Bing's potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. The post Microsoft Shares 5 Starter Prompts For AI-Powered Bing appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
AWeber
MARCH 16, 2023
You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.
Search Engine Journal
MARCH 16, 2023
ChatSpot.ai from HubSpot allows you to use natural language in a chat interface to research competitors, run reports, summarize CRM data, and write effective messaging. The post We Took The New ChatSpot.ai For A Spin. What Did We Learn? appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
MARCH 16, 2023
It’s tricky to stick to a schedule when you can see all of the flaws in your own writing. So, Continue Reading The post How to Stick to a Schedule, Even If You Lack Writing Confidence appeared first on Copyblogger.
Martech
MARCH 16, 2023
Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs.
Search Engine Land
MARCH 16, 2023
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. Schema.org adds coronavirus-related structured data types in version 7.0 2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results.
Search Engine Journal
MARCH 16, 2023
Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity. The post Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
MARCH 16, 2023
Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely to purchase their products, driving more sales with less set-up time and greater efficiency.
Businesses Grow
MARCH 16, 2023
I’ve been accused of being obsessed with Gen Z! And why not? This is a demographic that is punching above its weight when it comes to culture, lifestyle, and fashion. As marketers, we better pay attention. Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress!
Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This year will see a renewed emphasis on regulatory compliance as five additional U.S. states roll out new privacy legislation. Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility
Quikly
MARCH 16, 2023
Since its inception, social media has been about people-driven, interactive, time-sensitive experiences. So it is no surprise that gamification exists within various social media touchpoints.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
MARCH 16, 2023
Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider.
Search Engine Land
MARCH 16, 2023
Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023. Get insider knowledge on top trends like the rising importance of visual search, identifying the role AI should play in your SEO workflows, and expanding search strateg
Customers.ai
MARCH 16, 2023
Are you tired of spending hours on end every day, tediously trying to manage and grow your sales? Well, there’s a better way! Sales automation tools can help you streamline and optimize your sales process, so you can focus on what really matters – closing more deals. But with so many options out there, how do you know which tools are worth your time and money?
Search Engine Land
MARCH 16, 2023
Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. What’s new. There are five new changes to the auto ad settings panel. The first change involves categorizing the formats into two groups based on their behavior. The ‘Overlay formats’ group includes anchor, vignette, and side rail ads, which are placed over a page’s content without affecting its layout.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
MARCH 16, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok Incubator Program, TikTok creators will teach select brands how to implement creator-focused social media strategies to drive growth and engagement.
Search Engine Land
MARCH 16, 2023
Customer growth increased Semrush’s full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021. Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in 2022. The company is financially strong; cash and short-term investments totaled $237.5 million at the end of 2022. Customers. Semrush added 13,000 customers in 2022 and ended the year with 95,000 paying customers, up from 82,000 customers in 2021.
Social Media Examiner
MARCH 16, 2023
Want to be more persuasive? Wondering which words will influence people to take action? In this article, you’ll discover how to use language to guide people to a desired outcome. How to Make More Impact With Language Subtle changes of just a few letters can transform the effect our words have. The right language can […] The post The Language of Persuasion: Magic Words to Get Your Way appeared first on Social Media Examiner.
Search Engine Land
MARCH 16, 2023
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
MARCH 16, 2023
Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Here’s why: 84% of buyers want to be treated like actual people, not numbers 82% say they want brand values to align with their own 73% say they’re more likely to buy when they love the brand To build the type of emotional con
Search Engine Journal
MARCH 16, 2023
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last. The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal.
Rock Content
MARCH 16, 2023
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search engine giant is also responsible for offering marketers some of the most effective, accessible tools out there today. Google is perpetually looking for ways to make a marketer’s job even easier and more intuitive, as well. Its latest move is the addition of a special Google Ads feature that lets users directly access Google Analytics 4’s streamlined audience builder from within th
Search Engine Journal
MARCH 16, 2023
Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. The post After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Digital Marketer
MARCH 16, 2023
Leadership, Vision, Purpose, and the Impact they have on both ourselves and others. Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there would be many types of people on those lists. Some lists would likely have similarities, and some may not.
CMO Network
MARCH 16, 2023
Google's Pixel phone can fill in what the background probably was. What if we could apply that technology to the heart? We could see the 95% of the heart that we can't see today.
Digital Marketer
MARCH 16, 2023
During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here). In our Content Marketing Certification we teach you how to build the Content Performance Report. The point is to allow you to assess the performance of all of your content using simple metrics, then use those metrics to identify potential opportunities for new content.
yorCMO
MARCH 16, 2023
MaaS models are a form of outsourcing that allows businesses to outsource certain aspects of their marketing strategy. These models have become increasingly popular over the last several years because they allow businesses to scale their marketing efforts in a cost-effective way. The post There’s a Growing Skills Gap in B2B Marketing – Here’s Why MaaS Models Are The Solution appeared first on yorCMO.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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