Aspiration Marketing

AUGUST 9, 2022

See how this was done? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.

Inbound Marketing 246

Inbound Marketing Marketing Strategy Content Marketing Marketers 246

Sprout Social

AUGUST 9, 2022

The creator economy shows no signs of waning, with about 50 million people who identify themselves as such. This movement is democratizing the content we consume and taking it out of the hands of the major media companies. Who among us hasn’t forgone a Netflix binge to stare at Instagram or TikTok for longer than we’re proud of? That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and

Price 145

Price Analytics User-Generated Management 145

Orbit Media Studios

AUGUST 9, 2022

Visit any major blog and you’ll see email signup forms pop up, slide in and drop down. You’ll see them right when you land and right as you’re leaving. Why so pushy? Because email is special. In social media, organic reach is low. In search, clickthrough rates are in decline. For those traffic sources, Big Tech is standing between you and your potential visitor.

Email Marketing 142

Email Marketing Analytics CRM Digital Marketing 142

Practical eCommerce - Marketing

AUGUST 9, 2022

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce.

Content Marketing 136

Content Marketing eCommerce Marketing Marketers 136

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Journal

AUGUST 9, 2022

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.

Marketing Strategy 135

Marketing Strategy Content Marketing Marketing Marketers 135

Buffer Marketing

AUGUST 9, 2022

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to show up as herself 100 percent of the time.

Branding 132

Branding Non-Profit PR Advertising 132

Scoop.it!

AUGUST 9, 2022

If you’re a blogger, you’re probably continuously looking to grow your blog. And you should be! After all, statistics say that brands that blog generate up to 67% more leads than those without a blog. . As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales.

SEO 130

SEO User-Generated Analytics Digital Marketing 130

CopyBlogger

AUGUST 9, 2022

I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading. The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger.

Content Marketing 128

Content Marketing Marketers Marketing 128

Content Marketing Institute

AUGUST 9, 2022

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption.

Marketing 124

Marketing Marketers 124

Search Engine Roundtable

AUGUST 9, 2022

Last night, Google suffered a pretty big outage with Google Search that is still lingering through this morning. It seemed to be larger than just an outage because there are tons of complaints about indexing issues, pages dropping out of the index, and super poor quality and dated search results being shown in Google this morning.

116

116

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

AUGUST 9, 2022

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey.

Customer Journey 115

Customer Journey Customer Digital Marketing Management 115

Sprout Social

AUGUST 9, 2022

If you haven’t heard it already: TikTok is here to stay. And whether you’re a business, content creator or individual user, it’s important to understand the differences between a TikTok Business vs. creator account. Do you know which type of TikTok account is going to be the best for your brand? Both of these TikTok account types have different features and benefits—but which one will be best for you?

eCommerce 114

eCommerce Analytics User-Generated Promotion 114

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

Marketing 114

Marketing Marketers Manufacturing Finance 114

Search Engine Roundtable

AUGUST 9, 2022

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was in beta but now it is available to everyone.

108

108

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Martech

AUGUST 9, 2022

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.

Digital Marketing 111

Digital Marketing Promotion Customer Branding 111

AWeber

AUGUST 9, 2022

It’s no secret that an email list is one of the most valuable assets your business can have. But how do you build a list without spending a fortune on paid ads? And perhaps even more important: how do you get those subscribers to open, click on and forward the messages that you send? In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate.

eCommerce 106

eCommerce Energy Market Trends Branding 106

Martech

AUGUST 9, 2022

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Co

Branding 111

Branding Performance Marketing Marketing Marketers 111

Kuno Creative

AUGUST 9, 2022

Transitions in life, whether business or personal, can be tricky to navigate – even if it’s a change you’re excited about. When you start working with a new inbound marketing agency, it can seem like there are so many moving parts and to-dos. There are workflows to become familiar with, relationships to build and expectations to be met. The first step to a successful partnership with a marketing agency is finding the right fit.

Inbound Marketing 105

Inbound Marketing Marketing Marketers 105

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

CMO Network

AUGUST 9, 2022

For many companies, NPS is the Holy Grail of CX metrics: the ultimate number that determines whether or not they are succeeding. Now, United flight attendants are turning that metric back on the company as a way to give brutal real-time feedback and remind management that they are customers too.

Management 98

Management Customer CMO 98

Lynton Web

AUGUST 9, 2022

Lynton has a long, adventurous history with HubSpot. It started back in 2009 when Lynton was one of the first agency partners to work with HubSpot. Since then, our partnership has flourished and we’ve achieved Elite status. Yes, we’re tooting our horn, but this has also yielded positive results for our clients. Lynton + HubSpot = Friends 4 Ever. Since 2009 , we have routinely used inbound marketing to achieve client success.

Inbound Marketing 98

Inbound Marketing Finance Shipping CRM 98

Six & Flow

AUGUST 9, 2022

Learning and development should be more than just a program, it needs to be part of an organisation's culture.

98

98

Zumvu

AUGUST 9, 2022

Crowdfunding is a way to raise money from a large number of people who pool their resources and invest in a project.

98

98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Quikly

AUGUST 9, 2022

If you’re anything like us, once you learned about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.

Marketing 98

Marketing Marketers Branding Social Media Marketing 98

Search Engine Journal

AUGUST 9, 2022

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO & Graphic Design Can Become A Dream Team appeared first on Search Engine Journal.

SEO 97

SEO 97

Search Engine Roundtable

AUGUST 9, 2022

Google may be displaying more people also ask rich results and showing fewer FAQ rich results. Semrush and RankRanger are reporting that there are big swings in some rich results and how often they are showing.

86

86

Search Engine Journal

AUGUST 9, 2022

Save time and lower conversion costs with Google Ad Customizers. Here's how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The How & Why appeared first on Search Engine Journal.

Customer 84

Customer 84

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

AUGUST 9, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

85

85

Search Engine Journal

AUGUST 9, 2022

Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.

eBook 80

eBook SEO 80

Search Engine Roundtable

AUGUST 9, 2022

Google has quietly updated its product structured data document to specify that the GTIN value must be presented is in numerical form. Google said it does not support the URL form for GTINs.

Product 81

Product 81

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email. What is social proof?

Email Marketing 76

Email Marketing User-Generated Shoppers Customer loyalty 76

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers