Hubspot Marketing
OCTOBER 11, 2024
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.
Sprout Social
OCTOBER 11, 2024
Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.
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Martech
OCTOBER 11, 2024
CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. Edge computing might sound like bougie sales jargon. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy.
DirectMail2.0
OCTOBER 11, 2024
Humans are naturally drawn to things that reflect their own identity—a concept known as implicit egotism. This psychological principle suggests that people tend to have a subconscious preference for things that resemble themselves, including their names, initials, birthdates, and even personality traits. In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Content Marketing Institute
OCTOBER 11, 2024
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
Martech
OCTOBER 11, 2024
Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. We can’t accurately measure the ROI of our martech investments.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Traackr
OCTOBER 11, 2024
Holly Dale, UKI Head of Advocacy & Content at L’Oréal, shares how to implement an influencer marketing strategy with strong creator partnerships.
Use Insider
OCTOBER 11, 2024
But here’s the thing: Marketing migration does come with short-term challenges, but the long-term gain makes it worthwhile. If legacy platforms like Emarsys aren’t providing an advanced website, in-app personalization, more channel options, consistent customer support, and a simpler setup process with zero hidden fees—it’s time to switch. The good news is Insider takes the common complexity and implementation headaches of re-platforming out of the scene.
Martech
OCTOBER 11, 2024
Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).
Use Insider
OCTOBER 11, 2024
You’re not alone. Our ultimate guide is here to cut through the noise and help you confidently migrate from one vendor to another. We’ll show you how to find the perfect provider for your brand, breeze through the transition with zero downtime, and get your team running at full speed—fast. Switching platforms can seem risky and daunting, but if your current vendor isn’t delivering—whether you’re craving better capabilities, aiming to simplify your tech stack, or needing to boost ROI—it’s t
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
OCTOBER 11, 2024
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer.
Backlinko
OCTOBER 11, 2024
Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more.
Martech
OCTOBER 11, 2024
Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million in cash and stock. Zeta Global is a marketing cloud that applies AI to trillions of consumer signals allowing marketers to acquire and retain customers more efficiently using the Zeta Marketing Platform. LiveIntent is also a marketing platform with its roots in email.
Kuno Creative
OCTOBER 11, 2024
As transportation systems began to improve throughout the 19th century, the ability for products and services to become less regionalized and available to a broader audience across vast distances came with them. Standardization of manufacturing processes allowed market penetration early in the lifecycle of new products and technologies as they emerged.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
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