Hubspot Marketing

MAY 30, 2022

Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Practical eCommerce - Marketing

MAY 30, 2022

Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics. The post How to Find Content Topics for SEO appeared first on Practical Ecommerce.

SEO 144

SEO eCommerce Content Marketing Customer 144

Hubspot Marketing

MAY 30, 2022

Have you ever gone to see a movie that got worse as you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it? Psychology refers to these examples as escalation of commitment and sunk cost theory , where we continue to do something without value because of the effort or cost we’ve already put into them.

Marketing 144

Marketing Marketers Place Management 144

Search Engine Journal

MAY 30, 2022

Google is reportedly gearing up for another strong push to conquer ecommerce. Here's what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce? appeared first on Search Engine Journal.

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eCommerce 132

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Roundtable

MAY 30, 2022

Google updated its Google Ads policy saying that keywords won't be able to trigger ads until they've been reviewed. This is effective immediately and will be fully ramped up and enforced within a two months period.

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Search Engine Journal

MAY 30, 2022

Google continues its 'Ask Googlebot' video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat Small Fluctuations appeared first on Search Engine Journal.

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Vertical Response

MAY 30, 2022

It’s been revealed that 64% of small businesses use emails to connect with consumers. . Many people think emails are old news. They’ve turned their sights to social media campaigns and Google Ads. While social media is crucial to modern marketing, there’s still power behind an email. . Because a single email holds so much power, it’s crucial to optimize your email campaigns to reach maximum results.

Email Marketing 122

Email Marketing Marketing Marketers Energy 122

Search Engine Roundtable

MAY 30, 2022

Google's John Mueller posted one of those short question and answer videos the other day, this one was on why do the Google Search Console graphs sometimes fluctuation. The answer is maybe something Google changed on their end or something you changed on your end - no kidding.

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Search Engine Journal

MAY 30, 2022

LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. The post LinkedIn Debunks Algorithm Myths In New Video Series appeared first on Search Engine Journal.

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Search Engine Roundtable

MAY 30, 2022

Google has posted new guidelines to the Google Merchant Center for electric or motorized bikes. You must now list the max speed of the electric bike, if you do not, Google will disapprove the listing and it won't show in Google Shopping. Plus, Google does not allow bikes that go faster than 25 km/h or 15.5 mph.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Zumvu

MAY 30, 2022

Everyone follows a different process to create a sales plan. But whatever method you follow, it’s beneficial for everyone.

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Search Engine Roundtable

MAY 30, 2022

Google's John Mueller was asked Myriam Jessier if it makes sense to use subdomains for the YMYL content on a larger site. She asked "if a subdomain talks about a YMYL topic, can it impact the rest of the site?" John Mueller didn't really give an answer, which surprised me a bit - to be honest.

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Use Insider

MAY 30, 2022

Personalized product recommendations for the win. Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. With customers active on multiple channels across devices, it is now essential for marketers to analyze which channels to use to engage them, and to understand when the time is right to use these channels effectively.

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Product User-Generated Shoppers Price 98

Search Engine Roundtable

MAY 30, 2022

In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy.

SEO 109

SEO Management 109

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Journal

MAY 30, 2022

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show. The post How To Dominate Google Merchant Center [Podcast] appeared first on Search Engine Journal.

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Search Engine Roundtable

MAY 30, 2022

Google has its grayed out logo for Memorial Day today but it also has remembrance day flowers, red poppies, in the footer of the search results. So when you click on the logo or search for [memorial day], you will see these poppies in the footer load.

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OnPassive Marketing

MAY 30, 2022

The competition is getting more difficult as more consumers adapt to buying goods and services online. Today, a single review or piece of online feedback might mean the difference between gaining and losing clients. A review management service acts as an extension of your team, guiding you through the process of obtaining reviews and, more crucially, obtaining positive evaluations.

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Management User-Generated Succession Management Branding 62

Search Engine Roundtable

MAY 30, 2022

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Whos Mailing What

MAY 30, 2022

In this episode, we talked with Taylor Corporation about data analytics in direct mail and growing audiences with gift and loyalty cards.

Direct Mail 52

Direct Mail Analytics Marketing Marketers 52

Zumvu

MAY 30, 2022

While email marketing and advertising have many advantages, transactional emails have benefits that cannot be achieved using traditional email marketing techniques alone.

Email Marketing 52

Email Marketing Advertising Advertisers Marketing 52

Whos Mailing What

MAY 30, 2022

In this episode, we talked with Taylor Corporation about data analytics in direct mail and growing audiences with gift and loyalty cards.

Direct Mail 52

Direct Mail Analytics Marketing Marketers 52

Zumvu

MAY 30, 2022

Meeting client expectations is one of the particular problems of commercial banking in a digital environment. You can't simply have a terrific checking account or loan conditions, as most retail consumers can.

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CRM Retail 52

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform