Sun.Oct 30, 2022

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it's up to brands to keep up.

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Is Musk’s Twitter a Marketing Opportunity?

Practical eCommerce - Marketing

Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers. The post Is Musk’s Twitter a Marketing Opportunity? appeared first on Practical Ecommerce.

eCommerce 132
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Buying Backlinks For SEO: Yes, This Is Still A Thing via @sejournal, @ab80

Search Engine Journal

Is paying for links worth the risk? In this piece, let's take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.

SEO 130
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How to Build a Customer-Centric Business

Digital Marketer

Most businesses out there are product-focused, i.e. they have a product to sell. This is how it works: Offer a service or create a product Find people to sell it to Make a lot of money Quit selling “offline” or quit their day job. It sounds good (in theory). The problem is that this is like pushing a huge rock uphill. Trying to force a product on a market that hasn’t asked for it can be a long, long process – which nonetheless can be successful, of course.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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A Conversation With Jessica Spence On Brands At The Heart Of The Business + Human-Centricity

CMO Network

Your job is often to set up the minimum possible process to enable things to work smoothly but create the maximum space for personal impact and creativity.

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What are the types of product marketing?

OnPassive Marketing

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. In this blog post, we’ll discuss three types of product marketing: industrial product marketing, commercial product marketing, and consumer product marketing. Types Of Product Marketing?

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Your Marketing Program Needs a Studio. Here’s Why:

GrowPowerful

A discussion with SWITCHR’s Mark Cafiero, and how B2B tech companies can scale marketing content successfully, with video at the center of your strategy. For Switchr Founder Mark Cafiero, the decision to return to marketing was akin to "going back to the roots." Introducing: Switchr Recently on our #GrowUpWithGROW , podcast series, GROW Powerful’s Managing Partner, , Brett Schklar , sat down with , Mark Cafiero , the Founder and CEO of media-based marketing service, , Switchr , to discuss the wa

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3 Productive hacks for DXP integration & extensibility

Welcome Software

There’s a reason Julia’s a loyal customer of Clean Getaway Corp. She loves its cleaning products, receiving push notifications to resupply and emails when her favorite items go on sale. For any issues, customer service quickly responds and has all the transaction information, so Julia can dive into the problem and receive a speedy resolution.

Product 40
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Is your unique selling point working for you?

Welcome Software

With a total area of one square mile, Cawker City, Kansas, isn't exactly a hub of commerce. How did this small town become a tourist destination with little more than an airport, a few schools and some restaurants? In addition to being the home of 457 residents, Cawker City is the home of the world's largest ball of twine. This distinction has earned Cawker City a place in travel magazines and tourist sites—not because it's the most expensive or difficult attraction, but because it's uniqu

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3 Productive hacks for DXP integration & extensibility

Welcome Software

There’s a reason Julia’s a loyal customer of Clean Getaway Corp. She loves its cleaning products, receiving push notifications to resupply and emails when her favorite items go on sale. For any issues, customer service quickly responds and has all the transaction information, so Julia can dive into the problem and receive a speedy resolution.

Product 40
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Is your unique selling point working for you?

Welcome Software

With a total area of one square mile, Cawker City, Kansas, isn't exactly a hub of commerce. How did this small town become a tourist destination with little more than an airport, a few schools and some restaurants? In addition to being the home of 457 residents, Cawker City is the home of the world's largest ball of twine. This distinction has earned Cawker City a place in travel magazines and tourist sites—not because it's the most expensive or difficult attraction, but because it's uniqu