Buffer Marketing
FEBRUARY 7, 2025
Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through revenue from customers rather than funding, it was a symbolic achievement in service of the path we’ve chosen. We closed 2024 with a net profit of $202,459.
Backlinko
FEBRUARY 7, 2025
Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. His team gathered intel to solve a specific challenge.
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Lynton Web
FEBRUARY 7, 2025
Running multiple business locations, franchises, or partner networks can feel like juggling while walking a tightrope. Each location needs the right information at the right time, but maintaining consistency across operations often leads to countless hours of manual work. Here's how to leverage HubSpot's powerful automation capabilities to transform your multi-location business operations.
Vertical Response
FEBRUARY 7, 2025
High-quality, properly sized images can make your emails more engaging, eye-catching, and effective. However, getting those images just rightboth in terms of dimensions and file formatscan be tricky. Luckily, VerticalResponse simplifies much of the process. By combining industry best practices with VerticalResponses easy-to-use features, you can create visually stunning emails that look great on any device and load quickly.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Lynton Web
FEBRUARY 7, 2025
Manufacturing operations teams grapple with an increasingly complex web of disconnected systems that actively hinder their potential for growth. Critical data points that could drive strategic marketing or sales decisions remain trapped in departmental silos - engineering specifications languish in PLM systems, customer interaction histories sit in legacy CRMs, and valuable engagement metrics scatter across disconnected marketing tools.
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Hootsuite
FEBRUARY 7, 2025
Like many marketers, influencers, and content creators, youve probably gotten the memo that short-form videos are king. On Instagram, Reels account for over half of the time people spend on the platform. But what about reach? Like other social platforms, you can boost Instagram Reels , which gives you a straightforward and powerful solution to extend the reach and results of your content.
Exposure Ninja
FEBRUARY 7, 2025
AI Overviews are Google’s latest search feature that uses generative AI to summarise search results. Users get quick, concise answers to certain queries directly within the search engine results pages (SERPs), with links to relevant web pages. But how does it work, and what does this mean for your search strategies? AI Overviews Explained: Mastering the Basics Here’s the basics of what you need to know: What Are AI Overviews?
Martech
FEBRUARY 7, 2025
I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. Vendor expressing concerns I once worked on a complex multi-system project involving several existing vendors. One valued vendor was taking on a new role, which understandably raised concerns for them. So, we talked to the vendor team about this.
Litmus
FEBRUARY 7, 2025
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities. Read on to learn how to make your emails more accessible for all of your subscribers. What is email accessibility? Why does email accessibility matter?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
FEBRUARY 7, 2025
Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, youre in a race for profitability. Your technology might give you a temporary edge, but competitors will catch up. What truly sets you apart is your ideal customer profile (ICP). Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success.
AWeber
FEBRUARY 7, 2025
What if your weekly newsletter just. wrote itself? Meet the Newsletter Assistant. Every week, it proactively crafts the perfect newsletter in your voice, using your content, your style. No prompts needed. Just add your website, and watch as it learns exactly how you write, down to your favorite sign-off. Need changes? Simply talk to it like you would a team member.
Martech
FEBRUARY 7, 2025
Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, boost satisfaction and improve efficiencyall while driving revenue. Two recent reports provide important insights into todays CX landscape, investment trends and AIs growing role.
The CMO Survey
FEBRUARY 7, 2025
The post What Marketers Would Do With an Extra $1 Million appeared first on The CMO Survey.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Practical eCommerce - Marketing
FEBRUARY 7, 2025
Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop. The post Bento Elevates Ecommerce Email Marketing appeared first on Practical Ecommerce.
Zumvu
FEBRUARY 7, 2025
Discover how to enhance your brand's identity through conference photography. Learn strategies for impactful visual branding and audience engagement.
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