Sun.May 18, 2025

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What Is a Good Open Rate for Email? Benchmarks & How to Improve Yours

AWeber

Imagine spending hours crafting the perfect email campaign, only to find out later that hardly anyone even opened it. If youve ever clicked send and then obsessively refreshed your analytics dashboard, waiting for open rates to come in, youre not alone. Tracking email open rates is essential to know if your messages are reaching your audienceor getting lost in crowded inboxes.

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AI Is Diluting Your Brand

Practical eCommerce - Marketing

Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized? The post AI Is Diluting Your Brand appeared first on Practical Ecommerce.

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Personalized Email Marketing: How to Send Messages Your Subscribers Crave

AWeber

Have you ever opened an email and immediately felt like it was meant just for you? Odds are, you paid more attentionand maybe even took action. That's the power of a personalized email. Today, your subscribers expect more than generic content; they're looking for relevant messages that address their unique needs and interests. Personalized email marketing uses subscriber data to tailor messages specifically for each recipient.

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Email Marketing 101: Vocabulary

Vertical Response

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions. In this guide, well break down the key terms you need to know to navigate email marketing effectively and enhance your campaigns.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.