Hubspot Marketing

MAY 9, 2025

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space.

Market Trends 96

Market Trends Marketing Mix Key Performance Indicator Marketers 96

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. CMOs Refocus Investments to Maximize Technology, Teams Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now B2B Marketing Bandt.c

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CMO Retail Finance PR 100

Martech

MAY 9, 2025

I recently listened to If You Could Live Anywhere by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. At one point, she discusses the concept of FOBO (fear of better options), which is far more insidious than its cousin FOMO (fear of missing out).

New Technology 75

New Technology Price Product Marketing 75

illumin

MAY 9, 2025

In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the tactics you need to implement, forecasting can be rather a daunting challenge.

Advertisers 52

Advertisers Advertising Marketing Strategy Marketers 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Martech

MAY 9, 2025

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Here’s how one approach proved just that. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run?

Promotion 82

Promotion Place Product Branding 82

Martech

MAY 9, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. This year’s census added 2,489 qualified martech tools and removed 1,211 from last years landscape because of acquisition or simply shutting down

Product 86

Product Marketers Marketing 86

Brian Solis

MAY 9, 2025

Brian Solis on Stage at ServiceNow’s AI Summit, Madrid, SpainIrene Iglesias Álvarez, CIO España En el marco de la celebración del evento #PutAItoWork 2025 de ServiceNow, entrevistamos al antropólogo digital y futurista, Brian Solis, para tomar el pulso a la tecnología que más clamores parece estar levantando en los últimos tiempos: la #IA. El antropólogo digital y futurista ahonda en el porvenir de los negocios en un escenario copado por la inteligencia artificial e insta a los CIO a tomar

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Martech

MAY 9, 2025

Whether theyre digital natives or prefer traditional channels, todays customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat. Join Adobe for Secure, Scalable Omnichannel EngagementFor the Most Demanding Industries and get an inside look at how leading organizations in complex industries are evolving from fragmented messagi

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Whitepaper Customer 69

AWeber

MAY 9, 2025

Ever wonder why your marketing emails dont always get the traction you hope for? Youre not alone. With inboxes packed and attention spans shorter than ever, even the best-crafted message can be missed if it lands at the wrong time. Studies show that email timing is one of the most important factors in driving opens, clicks, and action. So, when is the best time to send email marketing that actually gets results?

Retail 64

Retail Shoppers Email Marketing Entertainment 64

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail