Hubspot Marketing
MAY 9, 2025
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space.
Martech
MAY 9, 2025
I recently listened to If You Could Live Anywhere by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. At one point, she discusses the concept of FOBO (fear of better options), which is far more insidious than its cousin FOMO (fear of missing out).
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illumin
MAY 9, 2025
In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the tactics you need to implement, forecasting can be rather a daunting challenge.
Martech
MAY 9, 2025
Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Here’s how one approach proved just that. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
illumin
MAY 9, 2025
In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the strategies you need to implement, forecasting can be rather a daunting challenge.
Martech
MAY 9, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. This year’s census added 2,489 qualified martech tools and removed 1,211 from last years landscape because of acquisition or simply shutting down
Martech
MAY 9, 2025
Whether theyre digital natives or prefer traditional channels, todays customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat. Join Adobe for Secure, Scalable Omnichannel EngagementFor the Most Demanding Industries and get an inside look at how leading organizations in complex industries are evolving from fragmented messagi
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